Daily Archives: October 4, 2014

Sales force effectiveness in the global pharmaceutical industry is the subject of Eularis’s new report, titled “Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?” The report finds…Read more →

Vision Pharma CRM allows CRM pharma companies to effectively divide up doctors into profitable vs. unprofitable segments. Zeithaml (Zeithaml, 2001) developed the customer pyramid to show how a major CRM…Read more →