CRM Public sector - Global Vision Technology Blog

CRM Services helps organizations in the public sector to manage customer service. But did you know CRM Public Sector can also help public and government agencies track and manage relationships with their constituents online?

Sign up to get FREE CRM Trial

In this article, we’ll explain how government agencies are using CRM to connect with their “customers.”

Another type of CRM?

CRM service in online government, or e-government, concentrates on the needs of people who use government services and turns CRM into “citizen relationship management.”

With online CRM Public Sector, public entities are offering their “customers” a host of online options, including allowing users to:

1) Pay property, state, and local taxes.

2) Manage individual personal profiles that contain user-specific information, such as the status of an accident report.

3) Pay for utilities and other services.

4) Register complaints.

Interest in citizen relationship management is high, but the adoption by e-government organizations is slow.

Government CRM differs from its commercial counterpart in that e-government must meet the needs of the general public. The public sector doesn’t have the luxury of focusing its efforts on its favorite customers.

“In the commercial sphere, Web sites can be selective,” said Jack Mathias, senior principal with the IT consulting group at American Management Systems, Inc. (AMS), a Virginia-based business and IT consultancy specializing in e-government.

To find out more about CRM Public Sector, click here