Today’s two biggest challenges for the B2B marketing world are generating brand awareness/traffic and leads for their companies. Among the most effective lead generation tactics for B2B companies today are having an optimized website with content marketing, calls to action and landing pages.

Having a clear understanding of your conversion funnels is like having a right direction to where you want to go. A good conversion funnel will make it easier to optimize your marketing efforts. It is important to not only look at your conversion or transactions numbers. The way that leads to a conversion can make or break your conversion rate.

Influencer marketing is alive and well. Compared to traditional marketing where companies control what is advertised, influencer marketing means handing over control of your brand narrative to someone you haven’t trained and may not even know in person.

The best and most efficient way to grow your startup business is to follow a solid digital marketing strategy. Growing a startup is a huge challenge and if you don’t have a plan in place, you may end up spending your time and budget on the wrong activities.

In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel. The ability to connect with these decision makers about an important issue, goal or challenge to their business can have a dramatic impact on the success of most any enterprise technology organization.

In the early days for most startups, acquiring new customers is one of the most important priorities for the founding team. You've spent months or years developing a great product that solves a big problem for millions of potential customers and all you need to do is get your product in front of them, right?

Advertising with Google Ads (formerly AdWords) is a great way of getting the word out about your business. Google Ads campaigns can be used to build brand awareness, generate leads and promote special offers. Campaigns can also be rolled out quickly and conversion rates are high for properly managed campaigns. But one question we get asked more than any other is, how long does it take to see results with Google Ads?

Now-a-days for any business to succeed, they need to make their presence online, true isn’t?

Getting people in the door (whether it’s a physical door or a virtual door) is difficult. You can’t just push a button and people automatically show up. It takes a certain kind of effort to attract customers and visitors.

A social media influencer is someone who influences others through their social platforms. Influencers can make or break your brand’s influencer marketing campaign. Adding to this, brands often struggle to find influencers who are in sync with their brand goals and values.