How to drive more Sales for your Business using CRM

May 29, 2019 5:50:36 PM / by Karishma Pramanik


Customer Relationship Management or CRM is a software that enables the company to manage customer relationships. It is used to build better customer relationships, enhance customer satisfaction, targets and acquires new prospective customers and also maintain a life-long relationship with them.

Besides this, CRM can also advantage the company in a lot of ways. It increases the sales and productivity of the company. CRM is an excellent way to skyrocket your sales numbers. It makes the sales process a lot easier to manage. May it be any business, CRM has proven to improve sales of a company considerably.

Learn how CRM helps in simplifying the sales process here-

With the help of Customer Relationship Management, businesses can boost their sales in the following ways:

1. Co-ordination among the Sales team:

It is necessary that the whole sales team is coordinated and are on the same page. This way the entire team will be up-to-date with all the information and also there will be no silly mistakes from the team’s part. This will save the company’s time and also help the company from looking unprofessional in the eyes of its customers.

Time to time updating of customer’s profile by the CRM software will also help the sales team from the unnecessary expansion of work. This will also ensure that the whole sales process is running smoothly.

2. Time-to-time tracking of sales process and sales contacts:

A CRM system can be great for monitoring the sales process. You need to constantly keep an eye on the sales if you want to close sales. CRM can be of great help here as it is well-versed with all the sales methods. Because of this it can effectively supervise the sales process and make sure there are no flaws in them and improvise in case there is.

3. Notifications and alerts:

CRM software contains an alert function to notify your sales team about when a particular event is about to occur. This helps the team to understand which customer is on the lose end and possibly build and repair contact to not lose them as a customer. CRM software notifies which customer or prospect has not been spoken to. This will ensure that the company does not miss out on a big sale.

4. Lead Capturing:

A very simple way to boost the sales of your company is to capture leads. CRM has the ability to monitor websites and can notify your sales team in case there is an interested lead on your landing page. This interested lead can be followed up with a phone call. Hence, improving sales. Your CRM software can let you know about every time a lead views your website and give you maximum information about their activity so that you can convert this prospect into a customer, eventually leading up to a sale.

5. Learning about customer’s digital activities:

CRM contains a vast amount of information about their customers. The sales team can easily research their customer's social media activity, search history, etc. This will lead to a better understanding of the customer and the information can of great help while proposing certain offers to them. CRM software will also help you target segments from your customer base who are willing to spend more than usual on your products and services and therefore leading to an elevated sale rate.

6. Enhanced Customer support:

One prime attribute of a successful company is a brilliant customer support team. If you have a reliable and quality customer support team, you need not worry about your customer satisfaction. CRM provides you with all the customer data at one place giving you the ability to be at your customer’s beck and call all the time. Better the customer satisfaction, higher the sales rate.

There’s a reason why CRM is said to be the heart of any business. Your competitors are probably trying to acquire new customers using all their marketing budget which are not becoming necessarily successful whereas you can use CRM software and its data to increase your sales and revenue.

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Topics: CRM, CRM Salesforce

Karishma Pramanik

Written by Karishma Pramanik