The competition amongst realtors is heating up. At this intensity of competition, it looks like companies would need an expert both online and offline with marketing skills that are going to help you set you apart from the crowd. While real estate agents are still the key to home buying process, buyers are increasingly relying on online sources to come to a decision.
92% of buyers use the internet to begin their house hunting quest, driving the vital need for real estate agents to have an active online presence. If you're not active, engaging, and networking online then you're missing out.
But despite the stiff competition and media costs, there are some marketing strategies that are going to help you anyhow.
Implementing them, you would be able to improve sales, achieve better efficiency and find that perfect balance in your real estate marketing plan.
Careful implementation of Digital marketing is apt for your business. As a beginner you need to know all the fundamentals of Digital marketing.
These 15 marketing strategies are a win-win in the marketing game. So, make sure you take note of these.
Know your audience
The very first strategy in any business is to know your audience. They are the basic and the most important element of your marketing efforts. Your target audience speaks a lot about how your business is going to perform.
Identifying their likes and dislikes, recognising their pain points is going to help you in understanding your potential buyer and also help you in tweaking certain aspects of your products to fulfil their needs.
Build a bond with your target audience. Realise their needs, habits, aspirations, goals, challenges, etc. This will help you to understand their mindset and earn their trust.
Build your Website
The masters of online marketing know how important it is to have your professional website. Well, building a website is not entirely a new idea strategy. Still, there’s a difference between having a regular website and a professionally built one.
When you build your website, focus on both aesthetics and functionality. The overall speed of the site, ease of navigation, quality of the content, the sharpness of the photos, all of these factors are necessary to look out for while building your professional website.
Hire a professional photographer
People are going to judge a book by its cover. Especially when buyers are searching for properties online and had to choose from hundreds and thousands of listings. Not many real estate developers understand the importance of having high-quality professional photographs of your properties online.
Your photographs should have a professional touch. Only a professional photographer can bring that essence into the pictures by using different lenses and also using Photoshop.
Make use of Analytics and Insights
Set up analytics so you can track all sorts of metrics as they relate to your content or website visitors over time. Analytics are an amazing way to understand whether or not your marketing efforts are working for you or not.
How well are your posts doing? How many people are visiting your site? Have you set goals? What is the average session rate? What about the bounce rate or exit rate? All of your questions will be answered.
Develop an Email marketing strategy
Email marketing is definitely where the money is. The money is certainly on the email list. Email Marketing needs to be done the right way and you need to attract the right people first. Use your email campaigns to add lots of value constantly over time and watch as the results ratchet up quickly.
Be available 24/7
Your customers will appreciate when you are at their beck and call. For an effective customer relationship, you need to ensure that you are there for them whenever they are facing any issues or problems.
The best way to do this is to have chat bots on your website where they can interact with your company without necessarily interacting with you. A chat bot acts as a guide for your customers through their journey of exploring your company.
Be an expert in your niche
When you're an expert, you'll command authority. You won't need to sell; you'll simply be attracting buyers to you.
Make sure you are sharing a lot of useful content to set yourself up as an expert. Always be investigating and learning, then share those things with the world through the proper social media channels, and eventually, people will look to your advice and you'll attract more and more buyers and sellers this way.
Build your company Blog
A good way to boost your marketing strategy is to build your company blog. Create content optimised for SEO. Google Analytics will help you search for keywords or search phrases that your clients are looking for. This will help you come up with fresh ideas for your blog.
Make it easier for your clients to navigate through your main website page by writing effective blogs so that they can learn more about you.
Start Content Marketing
Content marketing is a great way to draw in visitors to your website and blog. This involves building useful and relevant content. You'll first need anchor content or content that's built on your site to draw visitors to. Then post it on popular authority sites, which link back to similar, useful and relevant content on your site.
You can also make valuable use of the information that you acquired while researching your target audience. The solutions to their pain points and all kinds of problems can be given in the form of valuable content on your website, and that is what content marketing is all about.
Discover the benefits of Video Marketing
A video is a powerful tool for realtors. Video marketing is an amazing strategy for real estate developers as it helps you stand out amongst your competitors. Whether it be a professionally shot video or just a video where you feature your client testimonials.
This strategy for marketing real estate will give a better sense to the prospective buyer to allow them to understand what your real estate business is all about and what you have to offer.
Give free offers to visitors
This is one of the smartest strategies you can use. Building offers for your visitors can help you collect those lucrative email addresses. You might have noticed that the most successful real estate websites have free offers that pop up after a short time you visit the page.
These free offers help to collect email addresses. However, the offer needs to be good enough and you need to have enough established authority for users to give up their email addresses.
Have an active social media presence
Having a social media presence can gain you a good reputation among your clients and prospects. It will help you build a rapport with your customers and can be highly beneficial to your company. It is necessary that you engage with your customers on multiple platforms.
If they are active on various social media channels like Facebook, Twitter or Instagram, you need to make sure you have an active presence on those platforms too.
You can also use different social media tools to enhance your social media performance.
Create your brand identity. Make sure you stick in your target audience’s mind. For this, you need to be consistent always. The more they see your branding, the more your company name will register in their minds. That’s how you build your reputation.
This way they can recognise your brand on any platform and you instantly become reliable.
You can also give out some branded goodies at local festivals and events to spread your brand.
Utilise CRM software and Marketing Automation Tool
Having an Excel sheet to keep a track of your leads, interactions, their buyer's journey can be a hectic task. That’s why CRM system exists! Take full advantage of this boon. Using CRM systems like HubSpot can help you efficiently organise leads and help you be ahead of the game.
CRM systems and Marketing Automation tools will always help you keep a track on follow-ups you need to get on your customers. They have inbuilt tracking systems, customer segmentation and many more features that will help you in your marketing big time.
Always stay in touch
Stay in touch even months and years later with past buyers to build in that good relationship. It is a highly effective real estate marketing strategy. Send anniversary cards, holiday cards, etc. to stay fresh in their minds. When they have a friend, who is ready to buy, they’ll pass along your info or even the next time they buy a property, they consider your company first.
With these marketing strategies, you are sure to attract a lot of customers towards your company and wow your clients. Having such strategies handy will help you in reaching your marketing goals faster. But marketing strategies like these need consistency and efforts. Make sure you are doing your best to continue and maintain them.
Planning, implementing and executing the above marketing strategies systematically will boost your website and in turn your brand thus helping your business fly to greater heights.