Wonder what a CRM system does for a company? Why CRM is considered as a one stop solution to all your business problems?
Customer Relationship Management or CRM is a software program that helps the company to maintain and manage its relationships with its customers and potential customers to increase the company’s profitability. It is an advanced approach towards improving business relationships. This can also help in retaining customers and ultimately result in the growth of sales.
CRM helps in centralising all the data of the customers at a single place due to which your team can access all the relevant information regarding the customer at one place. This information may include the customer’s email-addresses, phone numbers, their purchase history, etc. This can help the company immensely in understanding the customer's psyche and therefore the company can forecast the sales.
Learn the importance of a CRM system here- https://blog.global-visiontech.com/why-crm-is-the-most-important-thing-for-your-business
How is CRM going to help you market your products?
CRM system has unique features that can help you market your products efficiently and at ease.
1. Better Targeting:
It is necessary that your company is targeting people that are most likely to buy your products. For this, you need to know exactly who your prospective customers are. Once you are well-versed with this information, you should know to appeal to them.
Luckily, the CRM system does this for you. It goes through your contacts and targets customers that are profitable to the company and based on the customer behavior and preferences, it takes necessary actions which improve the customer awareness and also result in conversion leading to better sales.
2. Provide Valuable Database:
CRM provides details of your customers which can help the marketer to recognize the perfect segment to appeal with their products. This valuable data if used effectively can help your prospects turn in to customers, i.e. lead to conversion.
3. Keeping track of previous marketing campaigns:
CRM has data saved in its system about the previous marketing campaigns which can be used for future marketing campaigns as well. This data contains proper analysis of the succession of the campaign and the results yielded. The same data can be used for the next campaign without budging on new contacts or audiences. This will help in lowering marketing costs and increase your savings.
How CRM is going to increase your company’s sales?
1. Smart selling:
CRM allows the company to conduct all their sales communication from one central location. This way the system helps in knowing the current status of the deal, changes in the customer profile or also keeping a track on the sales representative’s performance.
2. Consistent reminders:
Once the company targets its potential customers, it is necessary to keep the customer updated about the whereabouts of your company. CRM will automate reminders for the sales team so that they can reach out to their prospect on time and the customer is never lost.
As a sales representative you may require to visit places, may it be meetings, or catching a flight or away from the office. You can now access the CRM system through any device and keep in touch with the customers and never miss anything important.
4. Knowing what works:
CRM’s customer data patterns allow the sales manager to understand what methods are working for the success or failure of a deal. With this information, he can easily recognize what needs to be improved in the sales process.
How CRM is going to help you with your customer support?
1. Solving the issues of the customers faster and more accurately:
CRM contains data of all the customers at a single location which is very easily accessible to the team. Therefore, whenever the team identifies a customer problem, the customer information is just a click away. The team immediately understands the customer profile, their purchases and transactions. This will enable the team to respond to the customer faster which leads to better customer satisfaction.
2. Better customer experience:
With the customer history saved in the CRM system, the support team can easily analyse the customer’s past interactions and point what the customer’s need is. This will ensure that the support team provides excellent customer support and service to the customer.
3. Customer retention:
A lost customer can be gained back using a few tactics. This can be done only when the team is well-versed with the customer’s profile. The customer profile can be obtained from the CRM system easily. By analysing their issues, needs and ways they can be lured back, the lost customer can be successfully retained.
In today’s day, whether B2B or B2C, businesses need a good CRM strategy. This will enable all the operations are running in a certain direction. It will help the company by obtaining customers, retaining them and cutting down of operational costs.
At Global Vision, we believe Customer Relationship management as the strategy to attract, grow and retain customers. We provide end-to-end CRM services that include developing CRM strategy, CRM package evaluation, feasibility analysis, implementation, upgrade, data migration and post-implementation support and so our CRM packages are meant to execute a CRM strategy.