5 Key Elements for Effective Inbound Marketing Strategy

Mar 15, 2021 12:27:21 PM / by Amit Lakhwani

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For the last several years, inbound marketing has become more and more popular in the marketing and advertising world. While traditional outbound strategies consist of cold calling and persuading an unknown audience with a sales pitch, the main focus of inbound marketing is providing users with value. And after a series of prompts, the users will be drawn toward that business when their needs arise.

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9 Strategies to Boost Organic Traffic on Your Website

Mar 15, 2021 12:16:10 PM / by Nitin Lakhwani

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Organic traffic means the traffic that you get without making any further efforts for paid marketing. This is usually generated by the content that you have on your website. Organic search drives 51% of web traffic and 40% of revenue. That is why you should continually aim to generate more search traffic.

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5 Website Analytics Tools for Marketing

Mar 15, 2021 12:12:50 PM / by Nitin Lakhwani

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Data. Numbers. Analytics – Keeping a track of it all can be one tedious, overwhelming process. Data is power! Every business, big or small, must understand the performance of their website and marketing to achieve success.

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Get More Traffic Than You Can Use

Feb 8, 2021 1:02:08 PM / by Amit Lakhwani

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Generating excess traffic to your website is the key being successful online. This however is very delicate and hot subject for internet marketers, especially when it comes to generating free traffic, which seems to be the ultimate goal of all online entrepreneurs.

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How to Get Targeted Traffic to Your Website

Feb 8, 2021 1:00:23 PM / by Nitin Lakhwani

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Targeted traffic is the most valuable form of traffic you can get to your website. Targeted visitors come to your website for a specific reason and this increases your chances of converting them into leads or customers. In this guide, you’ll learn what is targeted traffic, why it is important for the success of an online business and the steps to follow to get more targeted website traffic.

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15 Tips to increase your AdWords profits

Feb 8, 2021 1:00:08 PM / by Nitin Lakhwani

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Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information.

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How PPC Can Help Identify Your Target Market

Jan 27, 2021 11:42:19 AM / by Amit Lakhwani

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In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.

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How keywords effect your websites google rank

Jan 27, 2021 11:28:09 AM / by Amit Lakhwani

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Keywords are most important when it comes to determining relevance - the connection between the search terms and the results. Unless a page is relevant to the search term it won't rank at all. Making a page more relevant can increase rankings and is often where you'll find some of the best quick wins for gains in rankings.

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Drive your sales with 7 powerful emotional triggers

Jan 27, 2021 11:25:07 AM / by Amit Lakhwani

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Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product.

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What should you look for when selecting an SEO partner?

Jan 27, 2021 11:17:50 AM / by Amit Lakhwani

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Making the right decision when choosing your SEO partner has major consequences for your business and your bank account. The difference between a boom in organic traffic and a decrease in Google rankings comes down to choosing between a good and bad SEO, or Search Engine Optimization, specialist. But with the right SEO partnership, businesses in any sector can increase sales and decrease their advertising budget -- all while improving user experience.

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