For the last several years, inbound marketing has become more and more popular in the marketing and advertising world. While traditional outbound strategies consist of cold calling and persuading an unknown audience with a sales pitch, the main focus of inbound marketing is providing users with value. And after a series of prompts, the users will be drawn toward that business when their needs arise.

Organic traffic means the traffic that you get without making any further efforts for paid marketing. This is usually generated by the content that you have on your website. Organic search drives 51% of web traffic and 40% of revenue. That is why you should continually aim to generate more search traffic.

Data. Numbers. Analytics – Keeping a track of it all can be one tedious, overwhelming process. Data is power! Every business, big or small, must understand the performance of their website and marketing to achieve success.

Generating excess traffic to your website is the key being successful online. This however is very delicate and hot subject for internet marketers, especially when it comes to generating free traffic, which seems to be the ultimate goal of all online entrepreneurs.

Targeted traffic is the most valuable form of traffic you can get to your website. Targeted visitors come to your website for a specific reason and this increases your chances of converting them into leads or customers. In this guide, you’ll learn what is targeted traffic, why it is important for the success of an online business and the steps to follow to get more targeted website traffic.

Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information.

In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.

Keywords are most important when it comes to determining relevance - the connection between the search terms and the results. Unless a page is relevant to the search term it won't rank at all. Making a page more relevant can increase rankings and is often where you'll find some of the best quick wins for gains in rankings.

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product.

Making the right decision when choosing your SEO partner has major consequences for your business and your bank account. The difference between a boom in organic traffic and a decrease in Google rankings comes down to choosing between a good and bad SEO, or Search Engine Optimization, specialist. But with the right SEO partnership, businesses in any sector can increase sales and decrease their advertising budget -- all while improving user experience.