Closing the Loop with Paid Search: Sending the Right Message to the Targeted Audience

May 28, 2020 6:39:40 PM / by Nitin Lakhwani posted in digital

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An End-to-End Approach

Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the speed with which paid search campaigns can be created can sometimes lead to strategies that overlook the importance of developing a coherent and audience-driven theme into the messaging used in every step of your account’s creation.

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Content Marketing + PPC: The Content Advertising Connection

May 27, 2020 5:25:13 PM / by Nitin Lakhwani

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content-marketing-ppc

Content should be designed to create and refine audience interest and trust. Increased audience interest and trust is essential to building your business. In fact, content that answers questions and provides valuable insights is especially helpful.

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Corona Virus In Numbers - Hyped Or Real ?

Mar 10, 2020 1:53:47 PM / by Nitin Lakhwani

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Since the corona outbreak my news feed has been filled with headlines like 

In US, Cases of Coronavirus Cross 500, and Deaths Rise to 22

Canceled Because of Coronavirus: A Brief List of Events 

 

And my Social Media feed has been filled with posts like : Corona virus is hyped by the way we consume data , Heart attack kills more people per day than corona etc

As a Digital Marketer i always like to be on top of major events world wide . with Rapid spread of Corona Virus and the illness it causes 'COVID19' sparking alarms world wide my news feed has been filled with updates on it.

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Your Guide to Email Marketing Automation

Mar 9, 2020 4:07:55 PM / by Karishma Pramanik

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Automation is an essential part of building a profitable email list for any online business.

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6 ways to Establish your Brand Identity with Email Marketing

Oct 15, 2019 2:52:40 PM / by Karishma Pramanik

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According to statistics, the average number of emails both sent and received every day is 269 billion.

This is enough to understand the potential of an email. People use email as a medium for both personal and professional whereabouts. Emails have made communication quick and immediate.

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5 Tips To Write A Killer LinkedIn Post

Oct 11, 2019 1:00:00 PM / by Karishma Pramanik posted in digital, linkedIn, content

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B2B marketers know the power of LinkedIn. They understand that this is the platform where their customers are spending more time connecting and reading content. That is the reason why 94% of B2B marketers are using LinkedIn with it being their primary choice among other social networks. But out of them, how many can confide in the fact that they are using LinkedIn the right way.

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6 Best Facebook "Adspirations" for your next Real estate Ad Campaign

Oct 11, 2019 9:15:00 AM / by Karishma Pramanik posted in advertising, real estate, facebook

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Real estate agents struggle with spending a lot of money on advertising and getting little to no ROI. So many online marketing strategies have failed them. If you can relate, let me suggest a solution- Facebook Ads.

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Choose The Right CRM for your company with the help of this Checklist!

Aug 29, 2019 4:30:49 PM / by Karishma Pramanik

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Choosing the right CRM can be a daunting task. With the wide range of different CRM solutions on the market, it can be challenging to figure out exactly which one is right for your business. Should you choose the popular one or the one with a smaller platform that can be tailored to your specific business objectives?

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Marketing Automation Tool: A Checklist to assess before you buy one.

Aug 28, 2019 12:53:45 PM / by Karishma Pramanik

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Automation is the key to stay ahead of today’s increasingly competitive B2B marketing landscape. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

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HubSpot CRM: The Ideal CRM for your Company

Aug 22, 2019 9:30:00 AM / by Karishma Pramanik

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Like any good CRM, HubSpot captures all essential data in an organized way, which helps in nurturing leads and ultimately improving your conversion rate. In general, it combines sales and marketing data to help you get a clearer picture of your metrics, such as, sales cycle, lead quality and velocity, close rates and customer profiles.

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