Choosing the right CRM can be a daunting task. With the wide range of different CRM solutions on the market, it can be challenging to figure out exactly which one is right for your business. Should you choose the popular one or the one with a smaller platform that can be tailored to your specific business objectives?

Automation is the key to stay ahead of today’s increasingly competitive B2B marketing landscape. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

Like any good CRM, HubSpot captures all essential data in an organized way, which helps in nurturing leads and ultimately improving your conversion rate. In general, it combines sales and marketing data to help you get a clearer picture of your metrics, such as, sales cycle, lead quality and velocity, close rates and customer profiles.

HubSpot was built on the idea that customers are now in control of the marketing process, and instead of interrupting them, marketers need to focus on attracting them. One of the very effective ways of marketing is Email. It’s one of the few marketing channels you can use to build an authentic connection with the humans that keep your businesses alive. If used right, Email marketing can be both a relationship-building and a profit-building tool.
According to Marketing Automation Insider, HubSpot owns 41.6% share of the small business automation market, making them the leaders of the pack. Email marketing has an ROI of 3800%. Not only that, but it sometimes can be more effective at acquiring new customers than Facebook or Twitter even though its more old school than social media.
Email marketing is still one of the most important elements of a marketing strategy and you can use it responsibly and effectively.

It is a known fact that Zoho CRM is a very powerful cloud CRM software. It helps you sell smarter, better and faster. It helps you and your business in reaching out to the right prospect at the right time and engage with them across every channel. Zoho CRM helps businesses of all sizes to close deals in a smarter way.