How to leverage social media for Ecommerce
In a modern day’s lifestyle social media is more focusing on creating connectivity & nurturing bonds. Billions of people are using social media as their primary marketplace. However, marketing on social media is not easy as it sounds. Simply posting pictures of the products your selling will not do much. There are tactics and means, which have been proven to work that you will need to put in place so that you may get better conversions.
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For an eCommerce business, drive traffic to their website and draw in customers. However social media can help to achieve it. To be ahead in the race of social media and get your social media presence, here are the strategies to leverage social media for your eCommerce business.
1. Share optimized content
Incorporation of strategic keywords and relevant trending hashtags in your social media posts will ensure targeted brand visibility. This ensures definite visibility of your brand in all search results when a client is still in the research and consideration stage.
The presence of informative & educational content can enhance the probability of your post content being featured in Google’s snippets. Consumer trust brands those provides proper informative content about the product which they are looking for.
Content that has been generated by user is insignificant, in that case it plays being the part of social proof for your brand visibility. This short of content helps you gain customer’s trust with Appusocial by scheduling or direct posting them to all the social media networks on preferred exact time hence developing brand consistency.
When your potential customers can see the context in which they can get maximum use out of the products.
2. Incorporate social sharing buttons
Adding social media buttons to your eCommerce website is a very common functionality. Exceptionally common and intensively brand-user engaging, there are various social buttons that you can add to your website.
Always remember to add likes, share button across all your social media posts. A simple Facebook like or a Twitter share can take your product across to all contacts on the friend list of users. Research data about various e-commerce products have established a strong interrelation between the increase in sales and the increase in page followers.
3. Using hashtags
If you want to increase your conversions, you need to ensure that all your posts on social media have hashtags. Hashtags really work in boosting sales and traffic to your brand. When people are looking for information and content that is related to your brand, they can see your posts because of the hashtags you use. It also means that people who will be viewing your post will be relevant to your audience because they will be the people who are interested in the type of product or service that you provide.
It is very crucial for you to find the relevant hashtag, to ensure that your post reaches crow of potential customers. AppuSocial’s hashtags suggestion tool can help you in this. We provide the hashtags either that are product specific or they are trending, you will increase your visibility to your customers and experience improved conversion rate.
4. Focus on interactions
Social media allows businesses to participate in discussions, respond to user’s comments and questions, request for post shares and motivate customers for sharing product reviews. Social media platforms are powerful tools to build relationships with your customers. Replying to the queries of users makes them feel they are attended timely. Satisfied customers will also turn out to be a good word of mouth on social platforms. Thus, your E-commerce business will reach more and more users.
AppuSocial is a social media management tool who can help you in comments & replies. You need not to worry for the comments of your various channels. We make it easier for you by integrating all the social media platforms with one dashboard where you can easily comment to each & every query asked by your customers.
Keep customers satisfied with rapid responses. Our inbox prioritizes messages based on sentiment and other parameters. You can also set target response times for employees. Learn how to make customer engagement more meaningful. Request your demo now.
5. Invest in paid advertising
Sometimes, putting all your efforts to be reaching the ideal audience or a huge number of ideal client’s base becomes hectic. This may be partly due to your not having a significant social media following. If this is case it is a wise choice to invest in advertisements on social media. You can put up ads on twitter, Instagram and Facebook which are the most popular social networking site.
Instagram has been a great tool for marketing such as carousel ads & video ads. AppuSocial allows you to save some time by managing all the social media handles from a single dashboard and posting on all the platforms at a single time. Find out when is the best time to post on Instagram for maximum engagement?
We create content on various topics and brings diversity in the content, ensuring that your audience is constantly exposed to new, fascinating, and distinctive content also helps you streamline and automate your brand’s social media channels and boost your content marketing efforts.
6. Make it easier to shop for your product on Instagram
Studies showed that despite Instagram being a site where brands experience rally high rates of engagement, this doesn’t translate to high conversion rate for sellers. This was because of limitations while it comes sharing links. One could easily share one link on their Instagram bio which would then lead to their website. Instagram link in bio can help you acquire more customers with the proper link of your site by clicking on this.
However, now there are shoppable tags that have been availed for a selection of retailers dealing with different products such as beauty products, jewellery, and even clothes. For this to work for you, you need to convert your Instagram brand’s page to a business page.
How AppuSocial is the best tool for E-commerce companies
AppuSocial being a comprehensive social media management tool, you can create content and engage with your customers right within the AppuSocial app. You can schedule tweets at a particular date and time for greater engagement and reach.
We help you manage social media at one common and centralized location. You can schedule content and updates across different social media channels with the click of a button. Choose AppuSocial to amplify brand success as we can help you with: –
- Connect multiple accounts & schedule posts
- Analyze, monitor & report your social performance
- Be on top of all conversations with comments & replies
- Manage your social media team and their work
- Visualize your strategy on social media calendar
- Upload up to 500 posts with bulk scheduling
Expand Social Media Engagement with us. Get it today!
Conclusion
These six tips are essential and will play a significant role in helping you maximize your social media platform to improve your e-commerce conversion rates. Also, marketing automation tools lie AppuSocial can be helpful in automation social engagement, in-app user engagement, and search optimization.
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