7 Facebook Advertising Mistakes that will Burn your Marketing Budget
Facebook is not only the biggest social network out there in Social media networks, but it’s also one of the largest and results-oriented online advertising platforms we have today. Businesses of all types and sizes advertising on Facebook to grow their customer base.
Sign up to get FREE CRM Trial
With 92% of social marketers use Facebook paid ads and 80% of social marketers trusting them, there’s no doubt these ads are working for all kinds of businesses.
However, to get the kind of positive results you want, you need to know what goes into running successful Facebook paid ads so you can easily get a high return on your investment.
Given below are some of the most common yet critical mistakes that you should avoid at all costs.
Selecting the Wrong Facebook Campaign Objective
The first step to achieving success in any marketing campaign is having a measurable objective and also creating your strategy from the outset. It’s necessary to choose the right advertising objective when you create a campaign on Facebook. Knowing your objectives [like conversions, lead, website traffic] before the start of the campaign would help you measure accurately if you are getting the desired results. And if things aren’t working as thought, you can decide to pause or change the parameters for your campaign instead of just wasting funds.
Focusing on Cost per Lead Over Earnings per Lead
If an organic post on your Facebook page doesn’t generate any clicks, sales, expanding the post with an ad isn’t likely to fix the problem. You either pay to get that data to find out where your stuff is broken quickly through ads, or you pay with your time and organic posting so your ads work out. Cost per lead is a finite number that can only be reduced to a particular point. Earnings per lead are how much you earn for each person who comes through your sales process.
Not leveraging the Re-marketing function enough
The importance of remarketing can’t be emphasized enough. Whether you are using Facebook ads for lead generation, online sales, or a simple awareness campaign the possibilities of remarketing are endless. The aim is to run traffic/conversion campaigns without remarketing the audience who didn’t convert the first time. If you have an e-commerce website and have 200 visitors, who have shown interest in your product by coming to the site, by industry standards you can expect two conversions at the best case.
Choosing too Broad or too narrow audience
Once you are done with the type of audience you want to target with your ad campaign on Facebook, it shows you the number of people you can reach with your ad. Now, when you’re creating your ad take a look at the “potential reach” to ensure you’re headed in the right direction. If you’re going too broad you will not benefit by reaching out to a huge number of people. On the other hand, try to keep the audience at a considerable size because diminishing it too much can stop your ad from being shown.
Failing to Optimize Your Ad Copy
Targeting the right audience will not be worth money if you fail to engage them with your creatives. Never post the ad without rewriting the copy at least twice. Never let your ad run without monitoring the responses. See what aspect and perspective work best for each audience. Don’t expect to be able to get away with a single version of each ad.
Forgetting your Lookalike Audience targeting
Facebook’s Lookalike audience targeting is an easy way to find new and highly relevant customers without having to invest in research or multiple rounds of testing that could fritter away your budget. Lookalike Audiences are people who are likely to be interested in your business or product because they display similar interests or characteristics to your existing customers. You can target them with such as interest and behavioural targeting to narrow your reach and better match your ideal customer.
Ignoring New Features and Ad Types
Now and then, Facebook releases new features or Ad types every time and it often takes months before most advertisers take a good look at them. For example, Multi-product ads. They’re pretty cool and, they can be adapted to many different businesses. They also have a new visual plan that allows featuring multiple products in the same ad with a nice image slider. Traditional ad formats are tended to lose effectiveness over time. Every time a new format is released it’s going to over-perform.
So, here you have it; you never have to make these money-wasting mistakes again! Always remember that Facebook advertising is about specificity. There should always be a goal and a thought-out, intentional funnel to accomplish that goal. For more on Facebook marketing, you can contact us to know more.
Subscribe to our Newsletter!
Get the Latest Global Vision Technology Updates.
