In today’s digital age, it is a no-brainer that social media helps brands to stand out amongst its competitors and not just that, it also helps in reaching out to a wider audience.
It has become a necessity for brands to create and maintain its social media presence on social media networks like Facebook, LinkedIn and beyond, to be more engaging with its prospective as well as current customers in new ways.
And anyway, in today’s date, no marketing plan is complete without an exceptional marketing strategy.
Marketers face a lot of challenges when it comes to dealing with responsibilities. May it be advertising or customer experience, they constantly struggle to stay on top of everything.
That’s when social media comes to the picture. If you are a marketer, you probably know how social media has changed the world of marketing completely for the better. But it can become overwhelmingly difficult if you don’t have the proper tools.
Right social media management is the key to your social marketing campaign. Whether to create or re-purpose content, to create a proper schedule for posting, or new ways to engage with your online community, social media tools help you with all of this.
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Luckily, there are a lot of options when it comes to social media tools, available online, to help you support and succeed in your role and stay productive.
But before that, let us understand why do we need social media management tools in the first place? What issues do you as marketers face daily without the use of social media tools? We’re here to answer all your FAQs.
1. Can we manage multiple social media platforms at once?
Managing too many social pages at once can be very hectic and tiring. Having it all centralised at one place can help you manage all the content and also will save your time to a great extent.
2. Will it increase my brand awareness?
Social media platforms are a great for brand awareness and social media tools are a brilliant way to boost it. Professionally clicked images and scheduled posts will only contribute to the rise of your brand awareness.
3. Is it easy to use? What if I am unable to understand how to use it?
We, at Global Vision are always at your beck and call to assist you in case you come across any difficulty while using any social media tools. We are equipped with Hi-end tools that will make the whole experience simplified for you. We deeply analyse your needs and offer the best social media optimisation services that can help you elevate your business to new heights. We at Global Vision understand the importance of a good social media image and therefore, we have a dedicated team who work the best in creating a unique brand image for you.
We’re always here for you.
4. Is scheduling your posts an option?
Let’s say you’re up for a vacation. How do you manage your social media work? A lot of many social media tools provide you the option for scheduling your posts according to date and time of your preference. Now you'll can have your work done and can enjoy your vacations simultaneously.
5. Is it possible to analyse my social performance?
After a social media campaign is carried out, it is necessary to you keep a track of the performance. But how? Social media tools will give you descriptive results about how your post is performing online by showing you the number of social interactions, likes, shares, and views and help you analyse your social media performance.
Still confused about which social media tool to opt for?
From this wide range of options, we have curated 11 best social media tools that will help you in strengthening your social media strategy effectively.
While there are a lot of tools to monitor and publish your content, HubSpot goes out of the way to provide you with options, that can not only monitor and publish your content but also help you get reporting data. This mean you can now, not only see which channels gets the most audience engagement but also track further down the funnel to see which channels give you actual leads and sales.
MobileMonkey is the fastest ever-growing Facebook Messenger Marketing platform. Around 1.3 billion people use that platform to connect with people. Mobile monkey builds chat bots and execute marketing automations without writing a single line of code. It is a must have for Facebook advertisers.. Marketers at companies of all sizes can leverage this cutting-edge technology of chat-blasting and chat bots.
BuzzSumo is one of the best tools to determine what’s trending in the content world for certain keywords or topics. It offers you data on the highest-ranking content and tracks down who all shared it. BuzzSumo helps you build a point of contact between you and your influencers.
Buzzsumo will help you understand your impact on these social media platforms and help you map down a creative social media strategy by showing you which of your pages engaged the most with the audience.
It will give you detailed results of all your pages on Facebook, Twitter, Instagram, shares to help you understand which content is working well across the web without having to check multiple social channels over and over again.
Unsplash is considered as the number one site for free professional photos. This tool allows you to use professionally clicked pictures to use on your social media posts to give your posts a polished, professional look!
Images are considered to be a very important component when it comes to appealing to your audience, so make sure you’re using the right ones by using Unsplash.
Twitter can be messy and very fast-paced at times. Do you face that difficulty too? Well, now you have TweetDeck which has existed for a long time but is still considered as very useful for all the social media enthusiasts. TweetDeck has a centralised dashboard where you can see your Home feed, messages, and activities all at the same time. It makes it easy for the user to access multiple accounts at the same time.
Handling multiple social media accounts and manually posting on every channel can be a hectic task. What if we had a tool that does all of these for us and makes the process easier? Buffer is a tool that is designed specially to post on all your social media channels through a centralised process. You can manage multiple accounts through it and its easy-use user interface adds to its list of advantages.
You need to simply put the date and time and customise the post according to every media channel and it does the task for you. Now you can focus on other works while your social media postings are being taken care of.
Sprout Social is a social media management platform that allows you to handle your client’s social media mentions, communicate with brand influencers and also schedule your social media posts. It also has reporting tools that can help you with social media strategies in the future. Not just that it has also features like Help desk which allows customer support and also team collaboration tools like live activity updates.
Google Analytics will help you understand how much your social media efforts are working and where do you need to improve. This will give you detailed information about where your traffic is coming from and how you can convert them. This is your go-to tool after running a social media campaign.
Instagram is at the top of the hype for the people of the current generation. This social media platform has allowed users to showcase their entire lives on social media and marketers are making the utmost advantage of it. Instagram analytics is a tool owned by Instagram that will help you gather insights about how much the audience is interacting with your posts and how many posts are performing. It will also help you as a marketer to know about your audience profile such as their demographics, psycho graphics, age, gender, etc.
Facebook analytics is a great tool provided by Facebook where you can check your user engagement with your page and also check the number of followers and likes you have. You can also take notes about how much your recent post on Facebook has performed. Facebook analytics also lets you compare your page with similar pages on Facebook and helps you understand where you are lacking.
11. Lumen 5
Lumen5 is a video creation platform designed for brands and businesses to produce social content for driving audience engagements online. The goal of the platform is to allow anyone without training or experience to easily create engaging video content within minutes. It also recommends relevant images and videos that you can easily use by dragging and dropping onto frames while editing.
Isn’t it wonderful how these tools can completely change your social media game? As a marketer, you can opt for these tools not only for short-term use but in the long run as well. Without stress, you can now handle your social media tasks easily and effectively. If you need help in using these tools, you needn’t worry. We are at your beck and call. Drop us an E-mail or Contact us here and give us a chance to serve you the best services.
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