In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. 5800Read more →
Keywords are most important when it comes to determining relevance - the connection between the search terms and the results. Unless a page is relevant to the search term it…Read more →
Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a…Read more →
Making the right decision when choosing your SEO partner has major consequences for your business and your bank account. The difference between a boom in organic traffic and a decrease…Read more →