3 Elements That Make Your Ad Successful
Online Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of online ads is to seamlessly blend in and appear native to the page—hence the name—the goal is to encourage consumer interaction in a less invasive, more impactful way that benefits both the consumer and brand.
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A successful native ad campaign should inform, be authentic, stay relevant, engage, and ultimately convert. That’s a tall order, but it’s absolutely doable! Below, we’ve outlined key elements for creating a successful marketing ad campaign that will enhance a user’s experience rather than disrupt it, ultimately earning you engaged consumers and better results in the long run.
The main objective of a marketing campaign is to achieve maximum reach and reception and get an optimum number of customers to buy your products or services. In order to have a successful marketing campaign and get the best fruits out of it, you need to take care of some vital aspects and key components. These can be considered to be the building blocks of a successful marketing campaign.
Key Elements & Components of A Successful Marketing Campaign/strategy:
1. State the Benefits of Your Product or Service
First thing first, every successful marketing strategy should have a well-defined and attractive brand perspective to it. Any product or service should have certain unique elements in order to capture the customer’s attention.
The creative components of the campaign should be able to successfully drive customer’s attention to the product’s/service’s USPs. However, while we say that, marketing strategy should ensure that the creativity is understandable to the target audience. It is of no use making a creative campaign that goes over the head of the customers.
Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web page. Don’t obsess with the features of the product itself or your credibility.
At Global Vision Technology, We A/B test your ad creative components and use story-sequencing techniques to guide the consumer’s journey. By doing this, we help you create a truly considered, cohesive and integrated brand identity that sets you apart from your competitors amid the most aggressive market.
2. Paint Word Picture That Let Them Experience the Benefits
Nowadays, people tend to pay much more attention to images than text. We are living in a visual world. Therefore, your ads should be visually attractive. Everything matters – colors, size, contrast, layout, font, shapes, images. Your audience will appreciate a pleasant to look at an ad, mark our words.
Excellent visual impact will drive the sale. Of course, it needs to be adjusted to your target audience. Imagine the last time you saw an ad online that brought your attention. The best ones will make people buy your product or service even if they do not really need it at that very moment.
However, if you’re running an ad on a party-planning website, you can show big party platters that may appeal to corporate consumers. And while you certainly want your ad to stand out, take care not to include too many flashy or distracting animations — these can turn off consumers and make them scroll past your ad.
At Global Vision Technology, Our creative design team is trained to look at your business with a fresh, creative eye and come up with new creative ideas to brand your business and creatively reinforce your message to communicate it clearly to your target market through designs.
3. Inspire Immediate Action
The third element, the call to action, the power of a strong, clear call-to-action cannot be overstated. Marketers can make their copy stand out by using a simple, effective phrase that draws consumers in. Hey, let’s face it… the longer a customer lolly gags, the greater the chances he’ll never take the plunge. Don’t let him off the hook that easily!
Set a deadline. Put on the pressure to buy now, or miss out on the deal. Chances are pretty good that the procrastinator will get with it just to save a few bucks. For instance, using the same bakery example, a simple call-to-action might read “Click for Yum” or “Cake. Delicious. Moist. Gluten-Free.” These calls-to-action clearly involve the bakery’s products and could appeal to hungry browsers during midday.
Making sure your call-to-action is short and to the point, and that it includes an actionable verb, is a great way to ensure conversions. If you’re unsure which call-to-action might work best, test two variations, leaving all other design elements constant, and see which one outperforms the other.
At Global Vision Technology, we will provide your organization with a comprehensive creative message for your markets. We will design & deliver your marketing campaign on time within budget. Calls to action are vitally important as they provide a quick and easy means for prospects to convert. We Ensuring that the process is as simple and convenient as possible will help prevent prospects from abandoning a purchase.
Final Thoughts
Every company’s goal is to reach more customers and increase sales. In order to do so, they need to implement the right strategy. So, make sure you have an image that matches the audience that you’re talking to, a unique selling points that grabs attention, and a call to action. Those three elements will ensure that your advertising is successful and will grab the attention of the consumers you want to attract. Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service. Contact us! to know more.
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