In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel. The ability to connect with these decision makers about an important issue, goal or challenge to their business can have a dramatic impact on the success of most any enterprise technology organization.
There’s a tendency among B2B SaaS companies to switch off marketing to prospects once they’ve signed up for a demo. At this stage, it becomes the sales team’s responsibility to close them, and marketing continues to focus on getting more prospects into their pipeline.
While most tech companies focus on creating the perfect products and services, it’s crucial you make marketing one of your priorities. Keep in mind that every business needs marketing in order to grow and become successful. With good strategies in place, you’ll be able to constantly attract potential customers. In case you’re unsure which marketing strategies to implement for your tech company, here are some ideas you should consider.
To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.
Here are four key marketing strategies that enterprise tech companies can use to transform how they market themselves.
1. Create Animated Explainers
There are a lot of things you can include in a video, but your main goal should be to make it entertaining and engaging. It’s a good idea to create tutorials for each of your products and explain the benefits someone could get from using them. You can also make short videos about current industry trends and the future of tech. Try to create content that will both promote your brand and contain some interesting information.
The most popular type of explainer video, animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live action an unrealistic option. Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. As a general guide, you should focus your videos on being between 2-15 minutes in length. Testimonials and product overviews will obviously tend to be shorter at around 2 minutes while demos and tutorials being on the longer end.
Here are animated explainer videos have a ton of benefits, such as:
- Increasing conversions
- Improving SEO search rankings with video content – after all, 70% of the top 100 search listings include video!
- Keeping viewers on your page for 2X longer
- Getting the word out about your product – videos are easy to share on Facebook and Twitter
- Repurposing for various needs – an explainer video can be repurposed for an investor pitch, an email signature, among other uses
We at Global Vision Technology have set a defined explainer video process which is the reason for our reliable services. Our professionals are scattered in numerous domains providing you’re an opportunity to get the premium animation explainer video for your company. Our service pool contains. We add attractively customized figures in your whiteboard animation video and reach you to the top-notch level in your customer domain. Our defined explainer video process proves the reliance of your animated video.
2. Centralize Your Content Experience
The amount of digital content being generated today is astounding. And it ranges from high-quality, unique content all the way down to content mills and “clickbait” that people don’t necessarily get much out of. The same is true for content in the B2B technology marketing space.
No matter what your industry, there’s likely a multitude of competitors vying for eyeballs, some of which probably don’t put a lot of time and effort into their content. What smart enterprise tech companies of the future will do is stray away from this kind of short term thinking to simply generate click-throughs, but to develop a consistent program of high-value content that will foster long-term trust between your target buyers and your brand.
While individual pieces of content should be personalized, they should all come together in one centralized digital experience that’s connected to your brand. Having a “Resources” page on your website, for example, will drive everyone into one experience yet people will be able to find the stories and information that’s most useful to them. This goes for your social media accounts, and video channels like YouTube as well.
Building a platform for content delivery that is connected with increase prospect confidence with each new story they interact with and improve their knowledge during the sales process. Built properly, these platforms can funnel leads through to conversion and into your overall marketing ecosystem.
At Global vision Technology we strive to help our clients increase audience engagement, and customer retention to boost sales through targeted content marketing programs. We develop unique content specifically designed to reel in your target audience. Our Content marketing services allow you to build Thought Leadership among your target audience. Increase your leads, sales and profitability with the best content marketing agency in India.
We make sure that the people visiting your website become your leads and ultimately happy customers. We produce relevant content at the right time, right when they are looking for it.
3. Nurturing Programs with creative content
One of the best, and often most overlooked, ways that enterprise technology companies can increase revenue through marketing efforts is their current customers. By having systems, processes and programs in place to re-market to active customers, you’ll be able to build out an infrastructure that facilitates consistent retention, upsell and cross-sell of additional products, features and services.
The process of nurturing leads involves purposefully engaging your target audience by offering relevant information, supporting them in any way they need, and maintaining a sense of delight throughout every stage of the buyer’s journey.
The last thing you want to do after you onboard a new customer is to remove them from your marketing automation program. However, it’s a common mistake that many B2B enterprise tech organizations make. What you want is to design separate nurturing programs for existing customers.
Your digital marketing needs to extend beyond driving traffic and generating leads. True conversion requires “full funnel” strategy, which includes turning prospects to customers and customers to brand advocates. Global Vision Technology is an Inbound marketing agency that helps clients attract, nurture, and convert sales leads. We create sales opportunities for B2B, technology and service companies, seeking to improve their sales pipelines.
Take advantage of our Content Marketing Services to attract and retain customers by consistently creating and curating relevant and valuable content with the objective to influence consumer behaviour. At Global Vision Technology Consulting we believe that Content Marketing is an ongoing process and best to be integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Therefore, our Content Marketing Services experts will work closely with your marketing team and build the content stream basis your Brand Identity and Positioning.
4. Interactive Infographics
Interactive content has been an emerging trend in enterprise technology marketing for some years, and it’s evolving in many interesting ways. Things like calculators, assessment and other tools lend to deeper engagement and higher quality lead generation because prospects are more invested in the outcome.
An infographic is a visual narration of information, statistics, analysis, details, or knowledge. Infographics are often used by brands and businesses looking to explain complex data to a desired customer or audience. In many ways, infographics are simply a more entertaining and unique way to share information that allows your thoughts and ideas to stand out amongst a world filled with text.
Akin to static infographics, interactive content brings interesting stats to life in a visually compelling way. Try compiling stats relevant to their industry, and add visual elements that really “pop.” In addition to folding your existing infographic content into interactive ones, also do an audit of research you’ve conducted. Interesting data, facts and findings that you haven’t previously utilized in marketing collateral can also be utilized in an interactive infographic.
Plan to use these in the early to mid-stages of the marketing and sales cycle, as they’re mainly for building awareness around either your product or major challenges in the industry that your solution is designed to address.
At Global Vision Technology From digital strategy, to creating powerful visual assets to arm your marketing efforts, to marketing implementation to bring you results, we do it all. Global Vision Technology has the ability to create dynamic and interactive infographics. Our design and development service provides a creative solution to displaying data and information in a memorable digital experience for your users. Conceptually, these high-impact pieces of content are meant to be more engaging to your target audience than static text or imagery.
Don’t feel like you have to kill it with every type of content out there; that can be just as big of a mistake as not producing anything. Stick to a few methods and avenues that work for you and your company, and do them really well. And for some help in distributing the great content you create for your business, Contact Us today.