People are conducting searches every day, so it’s crucial that you optimize your site to improve your search engine ranking. A better search engine ranking will help your business grow and obtain new leads.
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company can guarantee a high ranking for your site permanently, often times hiring a web marketing company will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.
Let’s get started!
1. Write skyscraper, SEO-friendly content
Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for web sites similar to yours and taking a look at their articles for ideas. Keywords are an important factor and they should be used throughout the content of your website.
You need to write content optimized for search engines and users. That means:
- Researching your audience, relevant topics, and keywords
- Incorporating your keywords into your header tags, meta tags, and content
- Publishing your content on a responsive and fast website
- Promoting your content to industry influencers
According to studies, you can also improve your search engine rankings by focusing on skyscraper content. This content serves as the complete guide to users. It answers their initial question (like how often they should clean a pool) and their follow-up questions (like which cleaning products to use).
2. Web Site URL
Your web site’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that. But still, it is one of the factors in improving a search engine ranking.
Your URLs are the addresses of each of the pages on your business website. URLs appear underneath the title in search results, so it’s important to make sure they are clean and look secure to searchers.
For example, a cluttered URL with numbers and letters, such as global-visiontech.com/34948_39879_jef890 is:
- Confusing (Not easily readable and hard to remember)
- Unclear (Not indicative of what the page is about)
- Untrustworthy (Lots of numbers and letters can look spammy, and users don’t know where clicking this link will take them)
A clean URL, on the other hand, like global-visiontech.com/on-page-vs-off-page-SEO is easy to read, clear on what the page is about, and creates minimal risk for the user. With a clear idea of where that URL will take them, they are more likely to click on it. More traffic and more trust translate to improved SEO.
when linking to other pages via anchor text, match the anchor text to the URL as much as possible. This helps users navigate your site with more confidence and ease, and promotes trustworthiness, coherency, and consistency—all of which work to improve your SEO and Google ranking.
3. Search Terms
Search terms should be written out in text, instead of graphics. If you use pictures, be sure to give them alt tags. If you want a good rank in search engines then these things that may seem small should be considered, as search engines can read the text but not the graphics.
Google wants to generate relevant search results for their audience. If you want to appear in relevant search results, you must match the search intent. User search intent is what information your audience hopes to find when checking out your content. People conduct searches in hopes of finding content that answers a question or provides them with knowledge.
It isn’t enough to just integrate keywords into your content. The information surrounding those keywords must align with your audience’s search intent. You want your page to match your audience’s intentions.
4. Page Title
The title of your page is very important, and if you choose the title properly then it can surely make a big difference in search engine ranking. Terms such ‘free article on safe children's toys’, or ‘contact the children's toy expert today’ are good to use as titles on pages containing such content. The titles themselves are very specific to the page and also may not have much competition being as specific as they are. The title area is the most important place to include your keyword phrases, so make sure that you utilize it.
The title is the hyperlinked text of your page that shows up in search results. Titles are important for SEO ranking because they are the first thing users look at when scanning through a results page to see which result to click. To boost your website SEO, every page needs a title and every title should be:
- Compelling (Your SEO title should stand out to users searching out the information your page contains)
- Accurate (Your SEO title should reflect what the page is about, and should not make any promises just to lure visitors in.)
- Concise (Search engines only show the first 65-75 characters of your title tag in search results.)
In more technical speak, the title of your webpage in HTML code is the <h1> tag. Google looks at the <h1> tag of a page to properly categorize, index, and serve up your page for appropriate searches. Therefore, your titles must contain:
- Keywords (Each page should target different keywords. (We’ll get into keywords later on in this article.)
Start improving your search engine rankings today
Your website is the heart of your digital marketing campaign. If you want to drive the best results with your campaign, you must invest in optimizing your website to attract your target audience to your website, and you can only do so with improved search engine rankings. At Global Vision Technology, we have over 20 years of experience optimizing for SEO campaigns, and can help your website earn a better search engine ranking in search engines like Google.
We’re a full-service digital marketing company that specializes in customized SEO campaigns. We have a team of marketing experts that will bring their knowledge and expertise to your campaign. Our team will help you create a campaign that works best for your business. If you’re looking for a company that drives results, look no further than Global Vision Technology. If you’re ready to start improving your website ranking to drive more traffic, contact us online.