6 SEO Challenges Every Business Owner & Marketer Must Contend with in 2021

Local SEO bears very high potential in the era of targeted local market. More than 50% of visitors seeking to purchase a particular product prefer to find a local store or business.

SEO is the lifeline of any business as it creates awareness about your brand, builds reputation and generates organic traffic for your website. SEO for local businesses helps to convert as much as 60% searches into sales.

SEO is a primary tool for digital marketers, but they encounter potential problems in delivering quality results for local businesses.

Let us discuss these problems before trying to overcome them in our effort to maximize sales for local business owners.

1.    Lack of Location-specific Content

High-quality content is the content that is relevant, original, and caters to the local audience. Most websites lack location-specific content, hence cannot compete with heavily funded sites. Targeted customers are unable to find any content that meets their requirements. Hence SEO on such websites does not yield any fruitful results.

Solution

• Location centric keywords- Webmasters should pay heed to keywords that are used by local customers, searching for a particular product or service on the internet.
• Original content- There should not be any duplication of content because Google algorithms dump websites that portray repeated content.
• Alt tags- Alt tags should also incorporate local keywords other than the main content.
• Title tags- Care should be taken to optimize the title tags. Include your business name in the title tags. Do not forget that the internal pages of a website are also very important to make a website visible to search engines.
• Meta tags- Meta tags should contain location-specific content.

2.     Lack of Location-specific pages

Local pages or city pages deal with a specific area your serve. You can have a different version of these pages for every region, city, or country that you work for. Location-specific pages are crucial for your business as they help target the kind of customers you want for your business. All your digital marketing efforts will go in vain without local pages, and you will lose on leads.

Solutions

• Optimize your page title to include not only your brand name but also the elements of a local area, along with your products and services.
• Instead of just focussing on the generic pages such as ‘Home,’ ‘About Us’, and ‘Services,’ add local-centric terms to your page title.

3.     Inconsistent NAP Details

It is essential for the NAP details i.e., the Name, Address, and Phone Number of your business to be consistent across your pages. Local SEO utilizes this locally centered information to tap targeted customers, and NAP is the primary point of contact for customers to approach you for your product or service.

Solution

• Get your NAP details listed in major Search Directories.
• Check for any duplicate listings in the search directories.
• If your listings contain any inconsistent NAP details, get them rectified by your support representatives.

4.     Multiple or Incorrect Listings on Google

Pages that have multiple or incorrect listings will be ranked low by search engines. Accuracy and consistency are the two basic criteria used for ranking websites by search engines. Many times, the home page entries in your listings may point to a different URL, which is a deterrent for Local SEO.

Solutions

• Make different listings point to one URL only
• Claim your website to be listed on Google My Business and other major directories.
• If your business is located in multiple cities or countries, include a separate landing page for each location.

5.     Lack of Good citations

Local citations significantly impact local search engine rankings. A local citation is an online reference to the NAP of a business in local business directories, apps, or social media. These citations help online customers unearth new businesses. Incorrect citations misdirect customers, which results in loss of reputation and revenue.

Solutions

• You should discover and build a relationship with the sources from where citations for your business can be generated.
• Placing authoritative content on your website and using relevant keywords is critical for other businesses to cite in their pages.

6.      Absence of good reviews.

Lack of good reviews adversely affects local SEO. People purchase a product or service only when they have sufficient trust in the brand. The only source online customers can rely on for building faith in an online product is through other people’s reviews and feedback. People will trust a product if they can see positive reviews about the product.

Solution

• Follow guidelines set by Google My Business when you ask your customers to post reviews about your product.
• Posting false or fake reviews can sham your reputation. Refrain from doing so because once proven, you cannot earn back the trust of your customers.
• Include a page on your site for customers to post reviews. A system for managing reviews can be helpful.

How Global Vision Technology SEO Services Help Your Business?

Our SEO services aim at increasing your organic website traffic and clicks ensuring your revenue jumps via organic practices. We aim at turning your business into a brand by implementing positive brand image practices. Our SEO campaigns focus on increasing your website’s online visibility and recognition.

Business Growth and Development are our main goals, that is what we aim at capturing via our SEO campaigns. Our SEO activities help you reach your digital marketing goals faster, thereby increasing your business’s growth & development.

Local SEO strategies boost up local businesses by 10-20%. Our focus when working with local businesses is to get them on the map via Google Listings, increase customer engagement at their physical locations and expose them to a larger online audience who might be unaware of the local business.

We start with website optimisation & fixing technical errors and move on to optimising your Google My Business Profile. After the optimisation process, we begin our content development & promotion process across every search engine. Click Here To Know More.

Conclusion

Creating localized content, localized landing pages and naturally embedding location specific keywords in landing pages require seamless collaboration between the content writing and SEO team in a company. All in all, local SEO just requires you to fix your focus on being location-specific and then, creating natural content and optimization strategies for it.

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