6 Business Advantages of Responsive Web Design
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience-easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)
1. Less Maintenance:
The responsive web design needs only one set of content. Due to that; you no need to create a separate website for every kind of devices like smartphones, iphones, blackberry phones, tablets etc.
In responsive web design the web designers using the CSS (Cascading Style Sheet) code. This code helps to swap out from the current view and can change into the viewers screen dimensions.
Once loaded, the CSS re-size the browser window (it drag the corners so it becomes either smaller or larger) and you will notice the content on the screen adjusts itself accordingly.
Since, the responsive web design has all the code for all the sites in one central area, adjustments can be done easily for any devices. It saves the money, time, manpower etc. It is one of the greatest advantage of Responsive web design.
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2. Increase sales and conversion rates
C6onsistent user experience, devoid of redirections or CSS, will have a positive impact on conversion rates. Responsive design removes many old inconsistencies of multiple sites such as functionality and performance.
3. Increase your visibility in search engines
Responsive Design means you can manage one website with a single set of links. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy unified across devices.
Quality content which is regularly released improves your search engine ranking page positioning. Fewer resources can be wasted in low-level duplication of content across sites, increasing your chances or a higher ranking.
Additionally, Google suggest (which our analytics can confirm) that mobile-optimised, responsive sites feature prominently in localised search results.
4. Easy to maintain
If you create multiple versions of your website – for desktop, mobiles, tablets, etc., you will end up updating all the different versions every time there is a change, be it adding a new web page, editing content or even correcting a typo. Now that is double the efforts and time.
On the other hand, a responsive web design is easy to maintain simply because it is a single website that opens seamlessly on different devices. When you need to update the site, website administrators have to update only on one platform. And you have only one set of content to manage that saves precious time and money.
5. Social Sharing:
In case, if someone on a desktop computer share the links on the social networking site but the other person who browse the website cannot open that in mobile device; normally.But in the responsive web design you never face this problem; you can easily open the link in your mobile and can share the same on the social networking sites.
6. Gives better user experience:
One of the main advantage of responsive web design is; it maximize the user experience on differentdevices. The users find it much easier to go and use the websites they are customized for the device they are using.
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