The best and most efficient way to grow your startup business is to follow a solid digital marketing strategy. Growing a startup is a huge challenge and if you don’t have a plan in place, you may end up spending your time and budget on the wrong activities.
As a startup owner, are you aware of what online brand management is? Have you ever thought about drafting and implementing a well thought out marketing strategy for your startup? A digital marketing strategy that addresses the goals and objectives of your business and outlines a plan to achieve these goals is likely to bring you more success as compared to when you do not have a marketing strategy in place. The greatest benefit of creating a digital marketing strategy is that you can analyze what might work for your startup and what will not.
Having a great-unique idea, team, and funds are not enough to grow your startup and make it stable and profitable. You need to get more customers, sales, and profits to grow it, which can be possible with Startup marketing!
In this guide, you’ll learn step-by-step how to use digital marketing to grow your startup business.
The strategies outlined below cover everything you need to do to succeed with digital marketing and boost the online visibility of your business.
1. Use social media marketing to raise brand awareness
Social media has become a powerful marketing tool these days. According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies. The following is a list of the benefits offered by social media marketing:
- It increases exposures and traffic
- Social media marketing develops loyal customers
- It improves search ranking and generates leads
- It establishes thought leadership
- Increases in sales
To build your authority on social media, you need to create high-quality content regularly. You need to maintain consistency while posting your content and also engage with your audience. Establishing a strong presence online is possible through setting up social media profiles on relevant social media channels; ones that are aligned with the nature of your business. Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.
There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:
- Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc.
- Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
- Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.
- LinkedIn: LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.
At Global Vision Technology, we are a group of techies and creative heads with passion for both, technology and brands. We aim to understand client needs and turn concepts into realities, by deploying a holistic approach to strategy, creativity and technology to gain maximum market share in the digital universe, in a measurable manner.
2. Create a content marketing strategy
Content Marketing is a highly effective strategy to grow your startup. According to a recent report by the Content Marketing Institute, 90% of organizations are actively using Content Marketing for their businesses. Content marketing generates three times more leads than paid search, according to some researches. It a cheaper and effective strategy for your business.
It is also helpful for SMO and SEO. Content marketing gives long-lasting results but it can take some time to see results. It’s impossible to talk about digital marketing for startups without mentioning the importance of content marketing.
Content marketing is the process of creating, publishing and promoting relevant content to a pre-defined online audience. Through a well-defined content marketing strategy, you’ll have content to use on your social media pages, website (blog), paid advertising and SEO.
When you map your content strategy to follow the different stages of your buyer’s journey, you create useful content that your target audience will love to read since it will solve their problems. This eventually builds trust and increases conversion rates.
By adopting content marketing strategies for your startup, you can:
- Increase visibility for your brand
- Build lasting relationships with your customers
- Boost brand awareness and brand recognition
- Build credibility and authority
- Create thought leadership
At Global Vision Technology our content marketing supports your SEO and SMO efforts. We offers informative, useful and unique content that is being searched for by your target audience, your brand is bound to build a sense of trust and authority in your domain or industry. Before you know it, relevant people will start to notice your brand and you will soon establish your brand as a credible source of information.
3. Start with email marketing from the very beginning
Once you get to this point, you should already have a great website, a brand presence on all networks and a content marketing strategy in place to generate content for all your needs. Email marketing is a quick, simple and efficient way to get in touch with potential clients or initiate various collaborations. Email marketing tools like Mail Chimp are easy to use and also give you access to insights that help measure the efficiency of your campaign. According to a study, email marketing delivers the highest ROI (Return-On-Investment) which is approximately 40x.
Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing. Through email marketing, you can build a community of people that want to hear about your brand and products.
These people that voluntarily sign-up for on your email list, are more likely to convert i.e. to buy one of your products and become customers. The better news is the email marketing is still a great sales channel so the earliest you can start with building your list the better.
Here are some tips on launching a successful email marketing campaign:
- A lot depends on a subject line – make it catchy, engaging, and benefit-rich
- Avoid jargon in your email copy – write in plain, persuasive language
- Break up text so it’s easy to scan – use bullets and subheading
- Talk about the benefits you’re going to offer
- Optimize emails for mobile devices
- Include a professional email signature
We are the today’s Digital Agency with the vision to propel your services for tomorrow. Through Emailers, we target a specific target audience for the best possible outcome. We hope to acquire new customers and convert more sales by optimizing your email marketing program. Our services are technology-agnostic, so we can tailor a program to meet your specific needs.
4. Start advertising on Google and Facebook
The fastest way for a startup company to get traffic and sales is through paid advertising. It’s not the only method, as we’ll see below there are ways (think about SEO), but it’s the fastest. All networks have advertising platforms you can use to promote your products and services but the most popular and most effective are Google Ads and Facebook Ads.
Google Ads (previously known as Google AdWords), is the platform to use to advertise on Google search, on other Google products like YouTube and Gmail and to the millions of websites that participate in Google AdSense. What makes Google Ads a very effective channel is that you can specify for which keywords you want your ads to appear in the Google search results.
The amount you pay depends on a number of factors like the popularity of the keywords, competition, country, device, quality of your ads and many other factors. Facebook is the king of social networks with more than 2.5 billion monthly active users. Besides being an awesome tool for building brand awareness and connecting with your customers, it’s also a great sales tool.
To make sales with Facebook, you need to use their paid advertising platform, which is called Facebook for Business. Through Facebook for Business, you can create paid ads and target users on Facebook.
Global Vision Technology offers PPC campaign management, ensuring that the money you spend is put to work for your business. We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout. At GVT, we believe that our job as your PPC agency is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients.
5. Use Instagram for Influencer Marketing
The trend of influencer marketing is catching on really fast. 94% of marketers in a survey believed influencer marketing to be effective. Influencer marketing is a highly effective tool for startups to grow their brands. And the best thing is that it’s inexpensive compared to traditional marketing channels.
Benefits of using Influencer Marketing:
- You can get huge exposure for your startup.
- Helps you gain trust and customers for your startup
- Low-cost marketing strategy
- Easy to use
You can hire popular influencers or some micro-influencers (less-popular) to promote your brand. Influencer Marketing is one of the trendiest marketing techniques these days. It is a highly effective and inexpensive technique to grow your startup.
Global Vision Technology is India's leading influencer marketing platform, connecting brands to social media influencers to tell great stories. We help visionary marketers discover and collaborate with creators, bloggers, social media influencers, and passionate fans of their brand. We develop and execute your campaign from A-Z with an in-house team of experts.
6. Run Retargeting campaigns
Retargeting is a powerful digital marketing technique when campaigns are run correctly. When used properly, retargeting is incredibly powerful.
In addition to using Google Ads and Facebook to find new customers, you can also use retargeting to go after the people that visited your website because of an ad but have not yet purchased.
Retargeting (also known as remarketing) is very effective and can generate sales at a lower cost because the users are already aware of your brands and products. Both Google Ads and Facebook offer a number of retargeting options that are worth testing. Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website. With effective retargeting ads, you can convert those visitors who have previously shown interest in your products or services and increase your conversion rate.
We at Global Vision Technology can provide you that unique edge over your competition by targeting them and bringing them in front of your brand once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads across the web, eventually driving them back.
7. Running contest on Instagram & Twitter
Instagram contests can help you grow a social presence and meet your marketing goals. Boost engagement and drive social media growth with our powerful social media contest strategy. When you run a social media contest, you can ask someone to like or follow you as a way of gaining entry. This can help to grow your following, increasing the percentage of people that might see your content.
When people like, comment on and share your content, social media algorithms recognize that and more people are likely to see it and learn about your business. Plus, many businesses will pair with others for giveaways, introducing you to their audience.
One popular method of gaining entries to a contest or giveaway is requesting people sign up and enter their name and email address as a form of entry. As long as you detail what they’re signing up for in your opt-in box and terms and conditions, you can add these entries to your email list.
Testing different platforms, playing with contest types and alternating prizes are all great ways to see success from your social media contests. You also want to ensure that you’re only promoting your contest and giving away freebies to your target audience.
With everything from strategy creation to campaign analysis, we at Global Vision Technology can help you achieve your Instagram objective of choice, whether it be to raise awareness, increase consideration, or earn conversions. We can identify and assess your audience, determining how best to use Instagram’s powerful targeting capabilities.
Digital marketing for startups is nothing new but it’s a process to follow to grow your startup business using all available online channels. Building a successful startup is an uphill battle of fierce competition in the business world of today. However, by choosing the right digital marketing strategies, you can stand out from the crowd.