9 Social Media Blunders That Will Hurt Your Marketing Effort

Social media marketing is something that everyone is doing now. Be it an established business or a small local business. Everyone wants to jump on the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is.

With 3.5 billion people using social media worldwide, it shouldn’t come as a surprise that so many brands have joined in. Brands are doing their best to reach and engage their audience with relevant content, but no one is fail-proof.

And now, every one of us follows our favourite brands on different social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. But, in the journey to be expressive and maintain their presence on social media, businesses often go out of their ways and post something that can negatively impact their brand’s reputation. These are known as ‘blunders’ and it is what we are talking about today.

Social media blunders can hurt your marketing efforts, ruin your public image, and cause millions of dollars in loss. This article gathered the most common social media mistakes and blunder you should avoid in your marketing efforts.

1.  Failing to Create a Social Media Marketing Strategy

Just as you need to figure out your business’s niche, product, and audience, so too do you have to approach your social media marketing strategy. Having an effective social media marketing strategy acts as a roadmap that guides you in almost every business decision that you make. And if in case you fail to recognize the importance of a marketing strategy, then you are missing out on something serious.

The social media marketing plan should be such that it should build on your presence and not let it diminish. What is your goal in using social media? To gain likes and followers? Why? To create a new source of sales leads? To cement your brand’s authority? If you don’t know what your goal is, you won’t attain it. Any social media marketing strategy would need:

• Goals
• Target audience
• Tactics
• Team

Global Vision Technology is a social media marketing company with extensive experience in social media services and our specialists know how to creatively design and implement effective social media marketing campaigns for businesses.

Our effective social media marketing strategy includes an action plan and clearly defined goals. It also describes the types of posts – images, videos, blog URLs, reshares, retweets, hashtags, events, and defining your social media brand tone of voice.

Having an effective social media marketing strategy acts as a roadmap that guides you in almost every business decision that you make. We have most effective Social Media Marketing plans, predefined and measurable goals, to attain those marketing goals. We make sure you are not wasting days on fruitless endeavours.

2.  Not Targeting Your Target Audience

Your audience is the most important thing! Know your target audience. You may be working very hard, but in the end, results will suffer if you are aiming in the wrong one.

Social media is a place where you can find and connect with your target audience or the prospects that fit buyer marketing personas. If you do not understand who your target audience are, results will be disappointing – no matter how hard you work on your social networks.

Having a generic or all-inclusive audience is like shooting in the dark. Your posts are not going to bring any engagement if your audience – the ones who are genuinely interested in your products – does not see them. For broad, generic audiences, your products or services will likely be of no interest.

We help you to define a buyer persona. Based on that, we identify the different segments of people (such as age, gender, city, state, industry, preferences, etc.) and deliver your campaigns in a tailored and personal way.

We are the best social media marketing agency can help your business by developing campaigns keeping in mind target audience and business objective and executing it to the best.

3.  Ignoring Comments and Mentions

Don’t ignore the negative feedback as neglect will create more negative emotions. Act on complaints, answer questions, direct people to appropriate channels like support. Watch and be ready to react. You don’t have to respond to every negative mention.

Negative feedback gives you a chance to improve the quality of your service and build trust within your brand community. When a customer is unhappy with your service and he posts a harsh, negative comment, many brands choose to ignore it, and some even try to delete it or reply with even harsher statements.

Take negative comments seriously and try to resolve the issue(s) the customer is facing. Engage with them initially on the thread then try to take the conversation onto back-channels and deal with it more privately.

Responding to your social mentions – positive and negative – will help you address customer service issues, engage with your followers, and give you a good reputation.

• If you receive a negative mention or comment, don’t delete it.
• Ask the customer to call or email you, and keep your tone helpful and polite.
• Reacting poorly or deleting posts can give you a bad reputation that will be hard to shake.

At Global Vision Technology, Our social media experts keeps track of conversation monitoring which helps in finding out more about the behaviors of visitors to your website and where the conversion influence can be improved.

4.  Forgetting to Diversify

Another common mistake that many marketers make is they don’t diversify their content. Social media has countless ways to upload and share content with your followers. You don’t want to miss out on these opportunities because you’re uploading basically the same content every day.

What kinds of content are you sending out to your social media channels? If you’re always posting the same thing – especially if it’s always self-promotional – your followers won’t be engaged. Increase their engagement by making sure to vary the type of content you post, such as:

• Your own blog posts, articles, videos, and photos.
• Links to external content that is relevant to your audience’s interests.
• Shares or retweets from other players in your niche.

Instead of selling your products, use social media to create a lifestyle for your brand, a narrative that will engage customers, and deliver actual value. Never use inappropriate events or circumstances for pitching your product.

At Global Vision Technology, we want your content pieces to be in top-ranking, so we incorporate text, images as well as videos in them. People watch more than 100 million hours of videos on platforms like Facebook. Also, people adore infographics – 41.5% of marketers experience more engagement in infographics as compared to the other form of content.

We have brilliant copywriters and super-active social media managers who will help you with creating graphical content as it is easier to digest than reading the text alone.

Also, our experts double-check every piece of content scheduled to be published. We check for errors on the images, videos, and texts on graphics, too to remove any blunders that occur due to unedited, unproofed content.

5.  Annoying Your Audience by Posting Irrelevant Content

Most businesses fail to realize the point where they start crossing the line of appropriate and inappropriate content on social media. Just because you witness all kinds of contents on different media platforms, it doesn’t mean that you will start posting similar content on your company’s accounts.

Not only can it be extremely damaging to the brand, but also hamper the success of your social media campaigns. This major blunder is a must to realize and corrected immediately before posting content in front of your audience.

Low-value content is the problem of the many so-called online experts that tell you to post content all the time if you want attention. It is true that posting content regularly will get your attention. But, unless the content is amazing, it will be ignored. The time you spend on that is wasted.

When you’re able to balance your original content with that of others, you’ll improve traffic, reach new visitors, and continue to establish yourself as an industry leader.

At Global Vision Technology we have social media marketing tools that can help – it will analyze your (and your competitors’) audience preferences so that you can start delivering content they’ll enjoy.

We help make your brand more familiar to your social media followers and friends by posting valuable and engaging content for your audience, creating profile pages that truly reflect your brand’s philosophy, and responding to customer feedback in a timely and effective manner.

6.  Not Having any CTAs

The call to action is a crucial ingredient to any effective marketing program. CTAs are so compelling, so important and so foundational to the success of any online marketing initiative that if you are missing on them, you are doing your business damage!

Conversions, revenue, business, and profit — they all rely upon the CTAs. Thus, it has become necessary to craft effective CTAs to draw visitors’ attention, pique their interest, and directly impact your conversion rates.

A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. To get your CTAs right, we create a compelling Click -to -actions that you’d like them to and transform your social media marketing to get the results you want.

• We Create a highly contrasting attention-grabbing design for CTAs.
• We Create an actionable copy by using words like “download,” “register” or “start”.
• We Create a sense of urgency – use words like a limited offer, few items left, etc.
• We Create informative CTAs and ensure the copy explicitly tells your customers what they should expect in exchange for their click.

7.  Hashtag Overuse

There’s no doubt that you’ve used a hashtag here and there, and there’s nothing wrong with that. Research has proven that images that include hashtags receive more likes than those without. However, you have to use hashtags with caution, especially when it comes to social media channels.

The easiest way to avoid this is by clearly defining your hashtag so that it will reach the right audience. It’s simple. Use relevant hashtags to your business, brand, and post content. Use no more than a few hashtags per post. Keep them concise.

Hashtags are there to engage with a particular demographic in a particular area of interest. You don’t want to become known for piggybacking on trends that are irrelevant to your post or your brand.

You don’t want to be that annoying person who hashtags to enter a conversation with nothing new, relevant, valuable or unique to offer. Also, remember that hashtags belong on Twitter and Instagram – not on Facebook or LinkedIn.

Our agency Global Vision Technology is set up with the perspective of increasing your stock and service sales proposing a huge number of marketing unique hashtags. Our agency uses various social networking sites to capture the scrutiny of utmost audience feasible.

We research hashtags before using them, since the more relevant and targeted the hashtags we use are, the more you increase your chances of reaching a target audience that will engage with your posted content.

8.  Choosing Wrong Influencer

Influencers prove to be extremely effective in inspiring trust and promoting products. 49% of consumers rely on influencer recommendations when making their purchase decisions.

Partnership with influencers comes with a lot of benefits.Yet, if you partner with the wrong influencer, you can end up with an inauthentic marketing campaign that lacks credibility.

Don’t choose an influencer solely because of the number of followers. Make sure that your target audience aligns with the audience of the influencer you choose to partner with. Pay close attention to the values and the character broadcasted by the influencer.

Getting influencers on board and having brand advocates that have influencing opinions that directly reflect on your brand’s status. We at Global Vision Technology can help you with our proprietary technology enables us to classify & identify the right influencers on basis of their reach, relevance & resonance. This rich data, along with smart analytics, helps us make the influencer loop measurable & deliver best ROI.

We develop and execute creative influencer marketing strategies to amplify your brand story at scale and reach millions of people.

9.  Not Being Regular

So, you made a strategy that said you would post three posts per day. But you’re busy with other important aspects of your business, you forgot to post a single update. What a mess!

Once you have a strategy and become regular with your posts, not posting for a single day can affect your impressions and engagement rates, damaging your social media marketing efforts to date. Not being regular with your updates means your content can get hidden from most of your followers.

Listen to your target audience. We will help you to Post content that is relevant to them and their interests, as well as to your brand in some way, ideally triggering a conversation as well as shares. Aim for two or three posts a day at most, but no less than one a day.

As a solution, at Global Vision Technology we have smart social media marketing tools which schedule the posts automatically for certain times of the day or week. We plan your publishing on a social media content calendar that will keep updated us.

We have more tools that allows you to set your best-performing content on repeat to keep your social media profiles active. You visualize your content on a shared publishing calendar.

Conclusion

In order to stand as remarkable on the social upfront, businesses need to have a social media plan as part of their marketing strategy. Keep in mind that customers are in control now, so make proper adjustments to provide them with adequate chances to settle on choices and enjoy the benefits! The buzzword for the day is VALUE! Thus, if you can provide your customers with value, they will stick with you, and you’ll eventually drive a lot more sales.

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