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In manufacturing industry, Customer Relationship Management is still playing catch-up. But will a fast-changing competitive environment bring about an uptick in adoption?

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Customer Relationship Management (CRM) isn’t new. Its use is widespread, and – as individual consumers interacting with banks, utilities and retailers – each of us is routinely touched and tracked by CRM services in our everyday lives. In short, in little over a decade and a half, CRM has come a long way, fundamentally changing our customer experiences across many sectors.

But its use among manufacturing businesses is less widespread. While it’s relatively rare to encounter a manufacturer without an ERP system, a manufacturer without a CRM system is far less exceptional.

Vision CRM Manufacturing plays a vital role to keep track of Inventory System , Batch Processing system , Account Maintenance , etc.

manufacturing_9Over the last five years manufacturers have faced significant challenges: a double-dip recession, crisis in the eurozone, a severe shortage of technical skills, increasing material costs and a coalition government whose manufacturing policies have so far failed to result in the levels of growth that were brandished. However, the past few months have shown that the UK economy is recovering, with increased manufacturing output and upwardly revised GDP, optimism is higher than it has been for years. Making the wrong or no decision in the next six months could penalise your company, now is the time to formalise new ideas and business opportunities.

To find out more about CRM manufacturing, click here

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