CRM – Eliminate Layers of Complexity
Traditional approaches to system development include design of both the application and platform strategies. With…
Right from the beginning, many users whose companies decide to introduce a new CRM Implementation realize that they’re expected to put relevant data into the system on their own. And if they fall behind on getting current data into the system, the CRM Implementation becomes irrelevant. Unfortunately, the very people who are most adept at relationship-based sales processes are also highly mobile people, and they’re quite unlikely to sit and enter the mounds of customer data they’ve gathered..
Some companies try to force adoption through data entry by setting pipeline or activity goals that must occur in the CRM Implementation. But this can create an even more dangerous situation than missing data: bad data. I recently spoke with a software sales executive who realized that some of his salespeople had been inputting fake account data and pipeline just to hit his organization’s monthly adoption goals. Let’s face it: there aren’t many people who can spare 30-45 minutes at the end of a long day to recap events in a CRM. As a result, data becomes out of date and adoption goes awry.
What if your CRM Implementation could listen for and gather critical customer intelligence for users so that their time with the system could be spent strategically leveraging data?
Fortunately for today’s CRM users, not every system on the market requires a heavy manual workload from its users. Vision CRM Software uses its Pulse technology to pull data into the system automatically, meaning that your team is actually free to spend its valuable time working on real business issues rather than wasting it on tedious data entry.
Your company should be looking to solve the unsolved CRM adoption problem with ease of use, mobile availability, and elimination of manual tasks above all else. And I don’t mean ease of use after severe modifications and updates (and drastic reductions to reporting) – I mean an easy CRM System that’s radically accessible right out of the box and ready to help your company confront its business challenges.
If your CRM Software pulls data into the system without your team having to lift a finger, your company will have more power than ever to forge a path through everyday clutter and achieve real business goals.
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