CRM Manufacturing to Boost Sales & Service
Manufacturers know that sales,marketing, and service effectiveness will make or break them in today’s global economy. That’s why they are turning to customer relationship management (CRM) Manufacturing to provide them with the competitive advantage they seek. They need CRM solutions that people will want to use, that offer a holistic view of complex customer information and interactions, and that integrate efficiently with legacy systems.
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Increasing numbers of manufacturing organizations, from independent companies to worldwide enterprises, are turning to Microsoft Dynamics® CRM business software. To better understand the specific reasons that manufacturers select Microsoft Dynamics CRM, Microsoft turned to Mainstay Partners. This independent IT advisory firm interviewed a number of manufacturers to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM. The customer profiles presented below demonstrate how Microsoft Dynamics CRM has helped these companies build lasting customer relationships by improving sales, marketing, and service effectiveness.
IMPROVED CUSTOMER EXPERIENCE AND SERVICE EFFECTIVENESS
Centralizing complete customer information helps customer service representatives respond to and resolve issues faster. For example, Polaris—a designer and manufacturer of snowmobiles, all-terrain vehicles, Victory motorcycles, and the Polaris
RANGER—needed to make it easier for service representatives to access customer information. After implementing CRM, Sales & Service representatives can access customer information faster.
To find out more about CRM Manufacturing, click here
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