CRM Pharma Key Features - Global Vision Technology Blog

1) Develop a better relationship with customers –

With the number of drugs released and the number of patients being inversely proportional, one needn’t be a mathematician to infer that holding onto and maintaining a steadily growing relationship with existing customers is of essence.

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2) Capturing and utilizing data –

Information regarding the distribution of patients, doctors and drugs can be collated and shared through a central repository easily with CRM Pharma to ensure that there is no discrepancy between supply and demand at any given point in time.

3) Planning a marketing strategy for drugs –

While outright marketing of any prescription drug is considered unethical and unlawful, a ‘soft’ approach to plugging drugs is allowed. Issuing pens, small gifts and displays at pharmaceutical counters and doctor’s desks catches the eye and tends to stick with a customer for a while. This can be planned effectively and in an insightful manner, if a software exists to collate sprawling data of all the pharmacies, doctors and prospective customers in an area along with all related open and closed activities.

4) Track campaigns –

A CRM Pharma can effectively manage campaigns for pharma companies who showcase their drugs in the form of camps and tours wherein products like nicotine patches, ORS sachets, etc. can be distributed and thus, marketed. The CRM Pharma also ensures clear visibility for a campaign’s expenses versus leads generated and converted.

5) Customized rules –

A CRM software ensures that queries, cases and general responses to customers are fast tracked and tackled immediately using assignment rules and alerts.

6) Progressive improvements –

Working on feedback and suggestions received also ensures that the services and products provided in the future are better and enhanced. Also, escalation rules ensure that management at different levels is aware of all shortcomings in products and services.

The entire game plan lies in effectively planning strategy. Implementing CRM Pharma successfully is a sure shot way to optimize existing business strategies and create new ones. The advantage of a CRM software lies in its ability to create a common platform for maintaining a constant and strong relationship with customers (doctors and patients) ensuring that their loyalties stay put and that they aren’t snagged by competitors.

To find out more about CRM Pharma, click here