CRM Pharma SFA - Global Vision Technology Blog

CRM Pharma strategy will assess providers that support data requirements, access modes and functionality for each sales role. The sales processes will dictate the functional components that best satisfy organizational and individual sales requirements.

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CRM Pharma can consistently handle deployments of more than 500 users across multiple geographies or may lack strong business execution in the SFA market.
CRM Pharma offer glorified “sales reporting” systems. which doesn’t have complex forecasting or sales effectiveness techniques built-in specific to Pharma.
We Offer different delivery models (such as on-premises, hosted and SaaS), and differing levels of functional breadth and sophistication.
CRM Pharma offer the best solutions to meet the needs of Pharma sales organizations, considering the price/value ratio for the solution?

CRM Pharma is a key driver for Sales Force Effectiveness in Pharmaceuticals. Targeted Sales Models such as Enhanced Key Account Management (KAM) and Closed-Loop Marketing (CLM) Strategies Drives Sales Force Efficiency. Advanced drill-down reports provides key data, information and analysis of trends and practices adopted to improve sales force effectiveness in the pharmaceutical industry.

Pharma is changing its sales model to a bottom-up system that can be tweaked to react to changes in physician demographics. “If there’s a market event that takes place in a local territory or district, we can quickly change the information or emphasis of the products we sell in those markets.”

The changing goal of the Medical Sales Rep

A medical sales rep certainly has to add real value for them and a big part of that is education about a product and the therapeutic category, and prescribing information, published data, etc., but also educational tools that they can use with patients, information and tools. When you deliver that, you’re seen as an allied part of that office.

here’s a greater focus on medical science liaisons (MSLs) and a focus on specialists going forward, with the continued need for samples in the office being addressed by almost a tiered sales force, if you will, with the lowest tier being almost the UPS / fedEx delivery model, the middle tier being base promotional—product-feature-benefit discussions—and the higher tier being the MSL.

Pharma need to get as many touches as it can, whether through the sales force or remote personal detailing or e-detailing, or in the form of an inbound or outbound call center capacity.

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