CRM Telecom - Global Vision Technology Blog

Telecommunications companies are servicing these clients not only by providing much-needed additional bandwidth, but through complementary cloud services. In fact, AT&T often is included in publications’ ranking of top cloud service providers, joining the ranks of companies such as Carpathia, CGI Group, and Amazon. Yet some telecommunications businesses are newer to the cloud services business, and are expending resources to ramp-up their offerings and their market-share, according to industry executives.

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“The telcos are also just coming out of proof-of-concept. They see the cloud opportunity,” said Tom McCafferty, vice president of marketing at Vyatta, developer of an enterprise-class routing and security suite for virtual and cloud environments, in an interview. “Because of the position they’re in, providing the connectivity for all their customers, this is a trusted advisor position for them. You’ve seen them all either acquire or build out these [cloud solutions] over time. They’re in a power position today.”

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Leveraging their investments in cloud infrastructure, a number of telecommunications businesses have inked agreements with CRM Telecom software developers that allow the communications firms to resell and support the cloud business applications to end-customers.

In March, for example, Verizon began offering Vision CRM Telecom through its cloud, allowing its customers to access CRM solution from their desktops and mobile devices.

“Verizon and SAP have joined forces to harness the true potential of the cloud by delivering proven enterprise applications that enable workers to enhance their ability to serve clients and do better business outcomes. Together, we are opening up a whole new world that allows clients to truly work without boundaries,” said Kerry Bailey, group president of cloud strategy and services at Verizon, in a statement.

More recently, European telecommunications provider SFR began offering Infrastructure as a Service (IaaS) after implementing a CRM solution from Hewlett-Packard.

And Verecloud, developer of a cloud-brokerage platform, in January announced a partnership to include Intalio’s Cloud offering, beginning with the vendor’s on-demand CRM Telecom software, on Verecloud’s Nimbus CSB platform. Designed to address the CRM service demands placed on telecommunications companies’ operational support system (OSS) environments, the integration of Intalio CRM marks the first of several steps in the partnership, said Ismael Chang Ghalimi, Co‐founder and CEO of Intalio.

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