Your Guide to Email Marketing Automation

Mar 9, 2020 4:07:55 PM / by Karishma Pramanik

Source: Mailigen, Email Automation Guide

 

Automation is an essential part of building a profitable email list for any online business.

 

Marketing Automation can change the way you do business. Especially when you want to escalate your marketing strategy. With email automation, when an event happens, an email is triggered (automatically sent). The email is sent from your email marketing tool or from your marketing automation tool.

The relevance of the email and its timing is important. With a bit of smart automation, you can send the right email at the right time and to the right person, with information that is relevant to them, based on the actions they take on your website.

It’s the complete opposite of a standard mass broadcast when you email everyone on your list at the same time with the same message.

 

Why your business needs an Email Marketing Automation tool?

If you’re going to invest time and money in automating your business, and buy tools to help you, it’s important to understand exactly how email marketing automation will benefit your business.

 

1. Gets higher open and click through rates:

Gets higher open and click through rates

Email marketing tools can help you have greater chances of your recipients opening, reading and clicking on the links in your email messages because your emails are relevant and timely.

According to a study, automated email messages generate a 50.4% higher open rate and a 106.3% higher click-through rate than standard marketing messages.

 

2. Saves you ample of time:

Saves you ample of time

Email marketing automation saves you time by creating an email or email series once and then letting it run automatically.

Now you don’t have to drop your work and write a welcome mail every time a new subscriber signs in.

 

3. Ensures delivery on time:

Ensures delivery on time

Email automation sends emails to the right recipients at the right time based on your trigger events.

You can even tailor delivery according to different time zones. This way you can set proper times for your individual recipients.

 

4. Increase Brand Loyalty:

Increase Brand Loyalty

Sales or signups should just be the beginning of your relationships with customers — and email automation can play a huge part in creating loyal, lucrative customers.

Emails enable you be in constant touch with your customers hence increasing their trust and loyalty towards your brand.

 

What are the types of automated emails?

Once you have chosen your email marketing service, you can start using the features of the automation software. Here are 7 kinds of emails you can create with an email marketing tool-

 

1. Welcome Mail:

Welcome Mail

The Welcome Email is the most common type of automated email. Every time a new subscriber joins your list thank them for subscribing and tell them what to expect.

 

2. Thank You Mail:

Thank You Mail

Every time a customer makes a purchase or a supporter makes a donation you can send an automated thank you message. A ‘thank you’ goes a long way in establishing a long-term relationship.

 

3. Re-engagement Mails:

Re-engagement Mails

Automated re-engagement emails allow you to target inactive contacts or customers. Your workflow could have conditions such as the length of time since their last website visit or email click.

Plus, you could try including an exclusive offer or coupon to get them excited about your products or services again.

 

4. Upsell Mails:

Upsell Mail

If you have customers in a membership scheme or making regular purchases, you can send automated upsell emails that contain special offers.

 

5. Subscription renewal Mails:

SUbscription Renewal Mail

Nobody wants to lose existing customers, especially those paying recurring subscriptions. So, one of the best ways to keep them is to send an automated renewal email reminding them that their subscription, account, or policy with you is about to expire.

 

6. Lead Nurturing Mails:

Lead Nurturing Mails

Using automation to set up a series of lead nurturing emails can be a great way to nurture your leads. When automated emails are sent to your leads, your business generates through your websites and other marketing channels. This can be a very effective way to nurture your leads and potential customers so that they can make a purchase and help grow your business.

 

What are some Email Marketing Automation tools?

 

1. HubSpot:

HubSpot

HubSpot is an all-in-one marketing software that goes far beyond just email marketing. It’s designed to meet the needs of medium to large businesses, as it also helps them with SEO, attracting, nurturing and converting leads.

 

2. SendInBlue:

sendin blue

Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. And it’s all in an easy-to-use platform with drag and drop tools you can use to create highly-engaging emails, build automated workflows, and segment users.

 

3. Drip:

Drip

Drip is a marketing automation tool that allows users to create complex automation workflows and conditional statements within email messaging. Campaigns, workflows, and triggers are well-organized and Drip is as simple or as complex as you need it to be.

 

4. MailChimp:

MailChimp

Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. Mailchimp has a free plan for up to 2,000 subscribers. However, if you want to use auto responders or any other powerful feature, then you will have to switch to a paid plan.

 

5. ActiveCampaign:

ActiveCampaign

ActiveCampaign is an email marketing software oriented more towards marketing automation. Based on the actions and behavior of your subscribers, you can add tags on their profile that will reveal more about them.

 

6. GetResponse:

GetResponse

GetResponse features a drag-and-drop builder and simple ‘if-then’ logic to design your automated workflows. And they have a new funnel builder tool so you can create entire sales funnels fast. You can trigger automations based on a user’s behavior.

 

Smart businesses embrace email marketing automation as it saves them time, increases customer engagement, and grows revenue.

More than 83% of B2B marketers send email newsletters as part of their content marketing strategy. Email marketing is a very cost-effective way for brands to communicate with their customers and email newsletters are an essential piece of any email marketing strategy.

Of all the opportunities available to you to grow your business, email marketing still remains one of the most impactful. And setting up automated emails can help you drive results without having to spend time working on them over and over again.

If you are facing trouble choosing the right Email Marketing Automation tool, do not hesitate to reach out for us. We have brief expertise in the field and we will love to help you choose the right Automation tool that benefit your business to the maximum.

Just Drop us a Mail or Contact Us.

Karishma Pramanik

Written by Karishma Pramanik