How Instagram can help you redefine your Brand

Instagram can redefine your brand

Since its inception, Instagram has acted as a virtual gathering of your friends, family, and some people you sort of known to share thoughts, options, memories, and more. This constantly on, increasingly mobile, integrated part of our lives has given us an outlet to say and share things like we haven’t before.

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Instagram offers the best CTR and conversion ratio among all existing social media platforms. It is Quick & Intuitive integrates with Facebook & Twitter having tremendous visual appeal of your brand i.e. more images & less text. Appealing to people’s vanity could be one the easiest way to encourage brand engagement.

Social Media statistics

More than 40% of digital consumers use social networks to research new brands or products.
78% of people uses Instagram as visual feed can reflect your brand’s uniqueness and differentiate your business.

“It took 38 years before 50 million people gain access to radios. It took television 13 years to earn an audience that size. It took Instagram a year and a half “ – Garry Varnerchucck

Here are Tips to leverage Instagram for your business & brand with photos and videos together and make a significant impact on the audience:

Instagram statistics deriving maximum ROI from your Instagram presence:

Long Caption Isn’t a big no
Long Instagram Captions in Instagram and that photo stories and videos are the next big thing we shouldn’t all ignore this and while you have a lot to say, you’re not exactly sure how to say it, every long-form post you write should stick to this three-point guide to keep the post engaging, no matter how long it is. Instagram allows up to 2,200 characters in a caption, you could use around 400 words on average!
Use of Hashtags
Hashtags are what make your Instagram content discover able. posts including at least one hashtag score more engagement than those that feature none. Followers engage with hashtags, plain and simple. That’s why so many brands promote their own branded hashtags to encourage interactions with their customers.
Geo-tagging boosts engagement
The posts tagged with location gets 79% more engagement. Instagram ads offer the option for getting hyper-specific with a location. You can simply type in an address, for example, your store address, drag your store location etc so that · It helps to Find and Reach Your Target Audience on Instagram.
Video & photos feature
videos are the fastest forms of content consumption on the internet today. However, images have still not lost their appeal. So, it is best to boost the growth trajectory of your brand with photos and videos together and make a significant impact on the audience.
Call-to-Actions
A simple CTA like “sign up” or “contact us” would be ideal to help boost the number reach & engagement your post gets. The virality of your post has an exponential relationship with the number of clicks you get.
Interaction is key element
Nothing works better than understanding your audience yourself. Instagram has opened up the gates to polls and questions in your story that users can respond to. This way, you can get insights on what your viewers like, how they react to a new product or services, and their opinions on your brand.

The results of this interaction are the main factor to redefine your strategy to reach more audience.
Mentioning your Followers
@mentioning is another huge part of Instagram. @mention your followers, your customers, and any other user with great photos of your products. You show appreciation for them, and you get to engage with your market.

Conclusion

Instagram’s social nature works to increase the more intangible aspects of marketing, such as buyer loyalty, brand equity, and lifetime user value. To know more about Instagram for your Business, contact us Today!