Keywords are most important when it comes to determining relevance - the connection between the search terms and the results. Unless a page is relevant to the search term it won't rank at all. Making a page more relevant can increase rankings and is often where you'll find some of the best quick wins for gains in rankings.
Google and other search engines have over 200 ranking factors that can either take your website to the first page on SERP or can throw somewhere down, where no one can see it. You should know that not all of them carry equal importance but some of them really do and keywords are one of them that play a major role in ranking your website. Here, look at how keywords play a major role in the website’s ranking and how you can optimize it to get a HIGHER RANK.
- Keyword Density
Keyword density refers to the number of the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary between search engines, but you should generally try to keep them between two and eight percent (major search engines prefer the lower end). Keyword analysis tools can help to optimize a web page’s keyword density. These tools are good if you’re not sure of what you’re doing, as they’re very intuitive and explain things as you go.
Let’s make this clear – an optimal keyword density is a myth. There is neither an ideal percentage nor a one size fits all solution. In fact, loading your content with a high volume of keywords is not as important as inserting them into the right places.
- Counting the Keywords
Many SEO experts will tell you that the keyword density of your text isn’t a very important factor, and that you should be careful not to overdo it. So, is there a limit? How many times should you use your keywords? SEO experts won’t be able to answer these questions for you, because no-one’s really sure of the answer. The best answer is that it changes regularly, and you can never be sure – you have to experiment to see what works for you.
The number of times you use keywords in content is important. Make sure your main keywords appear at least once, with closely matching terms being used throughout.
- Location of Keywords
When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.
Many other search engines also give keywords more or less weight based on their location, but keep in mind that each search engine’s algorithm is different. Here’s a list of how most search engines prioritize keyword positions, from most to least:
- Domain name.
- Page title.
- Headings (i.e., H1, H2, etc.).
- Body text (the first 2 to 3 KB usually counts more).
- Meta tags (especially description).
- Links (including keywords in the URL or link text of links to you).
- Alt text (the ‘alt’ descriptions for your pictures).
Tags used in the title helps in telling the search engine about your website’s content. It’s very important to use relevant tags with the title at the very top of your website’s content so it is easy for the crawler to understand what the content is about.
Google uses this tag to display the website on SERP. So, if you add relevant keywords in this tag then it can help in elevating your website’s ranking. Google and other search engines co-relate this tag with the website ranking.
Really, though, keyword density is one of those areas where you’ll have trouble on your hands if you try to second guess the search engines. Be cautious.
As your knowledge about SEO continues to grow, you will begin to see how SEO fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.
Different Benefits of Optimizing Keywords
- If you use the keyword that is broad and irrelevant to your business you might lose potential customers but if your keywords are capable enough to attract elite customers, then eventually you can elevate your website’s ranking and increase your web traffic.
- If you can optimize different keyword for your website, then you can analyze what type of content your audience will prefer.
- The optimized keyword will help you in analyzing user behavior.
- You can also measure what kind of potential your web traffic holds for your business.
How can we help you with keywords ranking?
The Global Vision Technology agency SEO team offers effective keyword research strategies rooted in data and analytics to make you visible in SERPs and take your keyword performance to the next level. We look at your website and determine what keywords are the best to target for different pages on your sites and content. This allows us to differentiate intent and narrow in your customer’s focus so they find what they want on your web pages. We offer keyword tracking services and software tools to determine the value of your keywords and to adjust strategy as needed. This brings the keyword strategy full circle as we continue to optimize your website’s search strategy.
The more relevant keywords that you rank well for, the more business you will do. If you follow the above-discussed factors, that does not mean you can achieve a higher rank on SERP. It may also be possible that you will end up selecting some highly competitive keywords that need constant efforts to get a good ranking but at the beginning, it would be smart if you focus on those keywords that have less competition to build your website’s authority. Contact us to know more!