How To Manage Multiple Social Media Accounts – Tips, Tools, & Tactics

Long gone are the days of logging into each of your social media accounts to engage with your audience, publish new content, and monitor mentions. Social marketers are spending nearly half of their days in social media management.

You’ve likely realized by now that running multiple different social media accounts is not easy. switching between multiple social media accounts, day in day out can be a daunting task. Whether you are doing it for multiple businesses or clients or running social media for just one company, keeping accounts separate while maintaining consistent quality across them can become overwhelming and represent a much bigger time sink than you initially thought.

In our social-connected world, where it is more and more necessary to run multiple social media accounts, we all need some tips and advice. In this article, we will explore some useful tips to manage multiple social media accounts more efficiently.

How to manage multiple social media accounts

1.   Use software designed for this task

Managing multiple social media accounts is becoming more and more important, so thankfully, there are social media management tools to tackle this exact issue. AppuSocial is one of the best software to manage multiple social media accounts, combine all your social profiles in one place.

AppuSocial’s functionality is to simply combine all of your social media accounts, regardless of platform, into one centralized location. They allow you to create and publish content, schedule posts, on all of your accounts and perhaps most importantly, respond to messages from all accounts out of one combined inbox. This is extremely powerful and useful tool, Get it today for effective social media management.

2.  Schedule content posting

Certainly, you know by now that the timing of your social media posts matters. Research has shown that there are optimum times for posting content for your members – and that posting regularly and consistently does wonders for audience retention and engagement. Therefore, sticking to a posting schedule is a crucial aspect of social media management.

However, taking that one step farther can take the effectiveness of this strategy to the next level. Use AppuSocial’s automatic scheduling tool, the main benefit of this approach is that you can generate many posts at once in a batch style, freeing up time to attend to other social media duties. Furthermore, you can always stay a few posts ahead of your schedule, ensuring that the well never runs dry, so to speak.

3.   Post at the right times with best hashtags for each network

We know about different demographic of different social platforms. And the different ways people like to use those platforms. That means each network has its own ideal posting times and frequency.

To start figuring out which times to post at, check out our blog post on the best times to post on Facebook, Instagram, Twitter, and LinkedIn. Companies also use hashtag campaigns to create brand awareness and expand their following while posting content to social networks.

Using AppuSocial’s free hashtag suggestions feature, you can type in your desired word and it will display hashtag stats about its related hashtags, hashtag reach, its trend over time, the hashtag popularity, and most active influencers.

You can display your social media posts on your web pages giving visitors more insight into your brand or positive user-generated content from audience & hashtags.

4.   Create and use a social media calendar

Social media content calendars are great tools for providing direction for all your social media accounts and keeping you and your team on track with the social media strategy.

In short, AppuSocial calendar should tell you when your scheduled content should go live in. All your drafts and published posts can be kept here, together, so you can organize them. It acts as a reference point for social media managers and keep all ideas in one place. A calendar can also help you see gaps and missed opportunities in posting schedules, for example, if you missed a key day that is globally famous.

5.   Content library – streamline & publish your posts with ease

A recognizable brand look and voice are important for building your following on social media. Templates reduce the amount of effort needed to create a new social post while ensuring your content is always on-brand.

The AppuSocial’s Content Library allows you to save pre-approved templates and other brand assets so you can create new content in just a couple of clicks. Help in streamlining and publishing the content for social media posts with Content Library advanced features. Use Content Library to streamline the content by organizing the content, images and publishing hassle-free social media posts.

6.    Engage your audience fully

Engagement is a critical part of building — and keeping — a social media following. Don’t forget to figure time into your daily schedule to respond to comments, mentions, tags, and DMs on all social media networks.

It sounds obvious to do your best to respond to those who comment on your posts as part of your social media strategy, but the real advice here is to respond to everyone who comments on your posts. Yes, that sounds extremely lofty, but the benefits are enormous if you can pull it off.

Of course, it’s a lot faster when you can do all your audience engagement from one central dashboard rather than platform-hopping. Plus, using software to manage multiple social media accounts ensures you never miss out on key opportunities to engage with your audience.

7.    Make team coordination easy

There is only so much only one person can do. As your workload grows, collaboration become increasingly important. A social media management tool like AppuSocial makes collaboration easier by allowing team members with their appropriate roles, with built-in approval workflows.

Social media marketing and content curation requires a great team effort and not having a proper process where everybody can collaborate and work together is the major pain point for marketers. AppuSocial understands the requirement and gives you a space to collaborate with your team, communicate, assign tasks and check the progress.

The best software to manage multiple social media accounts

Social media management tools like Appu Social makes your job easier by giving you single, unified dashboard for all your social media accounts. We will help you by reducing multiple account switching and distractions to increase productivity also to get more out of social accounts.

It covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.

You won’t be surprised to learn that we think AppuSocial is the best social media management platform for handling multiple accounts. Centralizing all of your social media activities in one unified dashboard saves a ton of time. It also helps keep you focused and organized.

AppuSocial allows you to:

• Create, publish to, and manage multiple social media profiles on different platforms.
• Schedule content in advance and organize posts across accounts in an interactive calendar.
• Respond to messages sent to all of your social profiles from one centralized inbox.
• Understand the perfect time to post for each social account
• Collaborate and manage your social media team for making coordination easy.

Conclusion

Managing multiple social profiles is not an easy task, but with a little bit of organization, specialized software, you can make it work. Save time managing multiple social media accounts with AppuSocial. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.

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