Is Your PPC Or AdWords Campaign Crashing on The Landing Page?

What is a good landing page? The basic means of a PPC campaign most people do not know.

Google AdWords, Yahoo and other Pay Per Click (PPC) platforms, the companies will offer the opportunity for your ad or listing in the search box at the top of the pack, right up front and perfectly adapted to the consultation of the investigator. With a clever and attractive attention, advertisement hoarding or title that can win or lose the viewer.

They click, you score! Right? WRONG! If you can get that click on a focused, targeted keyphrase and ad headline, you should feel very good. You’re halfway there. But, where does they land? On your home page? On the specific product page if you have an online store?

The page viewer that land is called a “landing page” or “landing page.” It is as important as your ad headline and copy, if not more. The majority of sales, conversions, cost money or take difficult AdWords or Yahoo have been lost due to poor landing pages or nonexistent.

The steps below will help you craft a high-converting PPC campaign, from first click to conversion.

Destination Overview page

For pay per click, landing pages are absolutely critical. This is the second half of the sales pitch. The mere fact of the AdWords PPC land or on the product page is not enough. First, you have to get someone to your site.

Remember that the number of visits on a PPC or Google AdWords is a growing expense if in turn, click on a sale and the seller only what you have is the page at the end of that click.

You have to convince someone quickly, “a quick glance, why should they buy from you and not the ad above or below you. Think of your own web searches. You have seconds to attract the viewer to read more, or lose them.

Page creation around a single objective that incorporates:

• Well written content that describes in clear detail what they are offering.
• Organization to make a quick read or “analysis” of the page to transmit all the information to the viewer as possible. Use bullet points and simple language to make reading as easy as possible.
• Show the potential customer benefits. Details that the viewer can relate to a personal, even emotional are what makes this site has a much better chance of gaining an advantage, conversion or sale. It must show all properties that are better than the rest. Do not be arrogant, but the reader feels to be safe, better and more confident purchase, fill out a form, or perform the action you are seeking.
• KISS-“Keep it simple, stupid” applies here as well. If you do not need a country and a telephone number on the form, keep them out. Make it easy and simple for your viewer.

Remember, when you land on a page, you ask “WHAT’S IN IT FOR ME?”

Building landing page

With some basic design principles, you can create landing pages that help visitors get the most from your landing pages. The first step is to provide the viewer with what you are looking for immediately. Here, we show the characteristics of the product.

• Most important, what is the benefit to the potential customer? Why should I buy from you? What will you gain by buying from you?

• If you are selling a product that is very similar to other competitive products, need to focus your sales message on what makes your product unique. What are the unique benefits for your customers?

• Anything that can steal the focus of its risk of loss of a conversion lens. This includes other products, the details not related to the main idea, and even the navigation system used throughout your site. Do not give the viewer the option to go elsewhere, but to a form, buy button or call to action.

• Each landing page should have only one objective, obvious that gently tells the client what to do. Do not try to cross-sell or register for a newsletter and send an e-card. They adhere to a goal.

• Some people may be looking for the specific product and buy from you. But for those who are questioning and / or first time buyers, do not give them the opportunity to question his credibility.

The phone number and email address should appear (not unpleasant) often enough that are always visible when the page scrolls. It’s a proven fact, if someone has to find a way to contact you, you lose potential.

Landing Pages and the unique selling proposition

A concept developed in 1961 still has merit and is now a big check for the underlying tone of the target page. This is the “unique selling proposition” by Rosser Reeves. The concept explains how all companies should strive to show how it differs and surpasses its competition.

It consists of three concepts to be applied to your ad (or AdWords) and landing page.

1. Tell consumers the benefits of giving it.? “Buy this product and you will get this specific benefit.”
2. The benefits have to be unique to your product. Something that separates you from what the competition has to offer. If your products are also sold by competitors, to find something that distinguishes your company.

3. The proposal must be as strong and convincing evidence that the millions can be moved (to attract new customers).

Conclusion

To be successful, you’ll need to research and build a campaign, then watch and modify, test and retest different changes, words, prices, etc. And there you have it! By following this crash course guide to creating PPC ads and landing pages, you can start optimizing your PPC campaigns and getting more value out of every click. What do you think? Want to promote your landing pages? Contact Us to know more!

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