Vision Pharma Cloud CRM Solution

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It’s well known that Pharmaceutical companies have been plagued for over a decade by on-premise IT solutions that are expensive to maintain and difficult to adapt to industry change and innovation. The industry has been addressing this problem via increased spending1 on cloud-based technologies.

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One of the greatest benefits of Vision Pharma CRM Cloud Solution is that it enables companies to quickly adapt to changes in their business—a capability that’s more important now than ever. While CRM Pharma has been trying for years to provide richer content2 to their customers, it is now also attempting to broaden3 its customer focus. This new strategy relies on increased coordination amongst the evolving roles of the Key Account Manager4, Medical Scientific Liaison5, and Medical Representative.

A coordinated, multichannel selling model necessitates a coordinated business. The more aligned sales, marketing, and IT are, the better positioned a company will be to quickly and effectively deliver new solutions to help enable new customer-facing strategies. For companies to enable these business strategies, they must secure the co-operation of sales and marketing in the following areas:

1) Providing detailed input

Sales and marketing must remain engaged with IT during the implementation of new technologies and provide iterative feedback on the CRM Solutions. A strategic partnership between the IT and commercial organizations can help ensure the organization has the right foundation for successful sales and marketing.

2) Launching process changes

Responsibility for the change management of these solutions, including training and communications, rests with sales and marketing. These CRM Solutions are being brought on to support new or changing business processes; the new process and new solution should be rolled out as a coordinated effort.

3) Ensuring ongoing improvement

After all teams are live on the solution, the commercial groups should contribute to a plan for future change and evolution. Sales and marketing can gather feedback from their employees, and IT will receive feedback via application support.

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