Why Digital Marketers Love Marketing Automation

Why Digital Marketers Love Marketing Automationhy Digital Marketers Love Marketing Automation

In digital marketing, automation means using different tools, software, and services to automate the time consuming, complicated and repetitive marketing activities. It is aimed at giving you more time to grow your business and operationalize communications so that your business can take care of itself without constant attention.

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Marketing automation is still in its nascent stage and complex enough that even vendors of automation systems sometimes find it difficult to run their own marketing operations on their own platforms. However, this has not stopped companies from using various marketing automation tools to optimize their business.

What is marketing automation in digital marketing?

In digital marketing, automation means using different tools, software, and services to automate the time consuming, complicated and repetitive marketing activities.

It is aimed at giving you more time to grow your business and operationalize communications so that your business can take care of itself without constant attention.

At a fundamental level, marketing automation refers to a category of software that automates, streamlines and measures workflows and marketing tasks so that brands can boost operational efficiency and up their revenue faster.

Digital marketing automation can help your business become more productive, increase your marketing ROI, improve campaign management, generate more leads, and measure your performance more accurately.

Marketing automation has largely been relegated to the techies in Marketing Operations or Marketing Shared services. Here in this article, I am sharing some points on marketing automation below for your reference so that you can understand the direct benefits of digital marketing automation and the role it can play in your business :–

1. Get big picture data

While dealing with the issue of increasing your ROI and ensuring success, you got to have direct access to your important marketing KPIs. If you use multiple tools, you’ll spend a huge amount of time switching platforms and find the task of tying your metrics to your campaign absolutely onerous.

A marketing automation tool enables you to tag your entire marketing activities with the associated campaign and also allows you to have a better picture of your traffic, clicks, conversion rates and more all in one place. Powerful, multi-functional tools like HubSpot give you a bigger picture of your data and how things work together, instead of forcing you to switch platforms.

Add to that, you can access reports and look at the performance of various metrics in real-time.

At Global Vision Technology, our experts are using a specific tool designed to track the impact of your marketing efforts on your sales, you can see the red flags and poor performance, and change your strategies immediately.

We specialize in generating insight that inspires and guides the design process for the world’s leading brands. That focus takes a particular blend of expertise, so our team often come from design backgrounds – it takes a different eye, and way of thinking.

At Global Vision Technology we allows big Picture makes it easy to track custom events and measure your funnel conversion rates. With detailed event analytics, we able to understand how your visitors and users are engaging with your website or app, find opportunities for optimization, and refine your processes. We set up events with a point and click interface so there’s no need for a developer. Easily track:

Taps and clicks
Page scroll
Form interactions
Video engagement

The integration with Active Campaign allows us to send data from Big Picture to Active Campaign in real-time so we can trigger marketing automation workflows and use event data to personalize your marketing follow up.

2. Allows personalization

Marketing Land recently released a report, which states that personalized emails deliver 6 times higher transaction rates; however, 70% of brands do not use them.

We at Global Vision Technology helps you with a great marketing tool, so you can easily personalize content to your personas. Your emails will look more personal by incorporating such elements. It will appear as if they were sent particularly for them instead of a huge list. And when one of your contacts gets an email that looks more personalized, it’s likely they’ll open and engage with it.

Marketing automation not only makes such personalized workflows easy to set up but also delivers incredible results. Let’s face it; there are simply too many ways to reach your target audience online. You can use banner ads, SEO, social media, remarketing, and many other techniques to build your brand. And it’s challenging to keep up with all of these opportunities in the absence of a marketing automation tool.

By using marketing automation, our digital marketing experts can manage, organize, and prioritize marketing tasks more efficiently. Marketing automation is also proven to positively affect the sales process, helping you to reach your goals that much faster. We are experts in creating a one-to-one marketing experience for customers. It begins with collecting ample, qualitative data about your audience.

At the end of the day, your marketing efforts have to reach the right person with the right message and at the right time. And we at Global Vision Technology helps you all about personalizing your content to cater to the needs of your personas or/and provide the solutions when they want it the most.

3. Customer acquisition and lead nurturing

We are a marketing automation agency that works with small and medium-sized businesses to create goal-based campaigns using digital marketing automation to streamline your advertising and marketing efforts and to boost lead generation.

When we create and optimize for better customer experiences, we tend to reap the rewards in terms of our results. Better content, more relevant ads, and clearer calls-to-action help us increase quality score and drive conversions. But powering all our efforts with a digital marketing automation platform lets us scale beyond what was possible.

If you run a business that mainly depends on leads for sales and not mere customer response, you’ll notice that marketing automation tools are a necessity. These tools can find users in the farthest reaches of the online world, some of who might be prospects and give you an opportunity to touch base with them.

We at Global Vision Technology focus on the behavior, needs, and interests of your prospective buyers to improve their experience with your brand, and to also boost conversion rates. For leads that you’ve already acquired, automation software will keep your brand right in front of them and lead them further down the sales funnel. Frequent lead nurturing is seen as the most vital component in implementing a marketing automation strategy, with analytics and data a close second.

There’s perhaps no better way to acquire and nurture existing leads than through the use of marketing automation technology. It saves time, integrates well, and seamlessly moves prospects and existing leads through the sales funnel by leveraging data. Frequent lead nurturing is cited as the most important factor in implementing a marketing automation strategy, with data and analytics a close second.

4. Smarter re-engagement and increased campaign efficiency

It’s a known fact that marketing automation can work well when it comes to driving engagement. But what happens when your prospects fail to engage, and instead, disappear into the wind? What happens when they slowly start fading away and lose interest? Before you lose hope, it’s useful to observe that marketing automation can also be used to re-engage customers the same way as it is to entice and engage them in the first place.

The first way you can achieve this is by smart segmentation. Most email lists are unsegmented, generic, and so broad that your customers see the exact same messages, no matter how much effort you invest to differentiate your audience. To make your emails effective, you can segregate your list based on the level of engagement-fully engaged, semi-engaged and least engaged.

We use marketing automation to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers and build segments for a more customer-centric model of marketing.

We use techniques to segregate your list is to use an amalgamation of demographics and behavior. For instance, you can craft unique emails for people who are semi-engaged based on their latest purchase, location, gender, and their average spend.

The other technique is to use automated triggers. These types of campaigns have a lot of value than generic emails and make a lot of sense. More than 75% of email revenue is generated by automated campaigns and not the usual “batch and blast emails”. Using marketing automation software, you can monitor the links that are clicked when your emails are sent, which will help you to determine the future course of your emails.

At Global Vision Technology we use the marketing automation tool that can help you launch a killer re-engagement campaign by addressing all of the above issues and more as mentioned below:

It removes duplicates of a contact in your database
Manage your unsubscribes/opt-out contacts
Help you to view the type of bounced emails
Identify contacts who have never opened an email

5. Understand customers and their behavior

The most important change in the marketing landscape over the last several years is that the customer is no more a demographic or a profile or a target audience, but an INDIVIDUAL. And with social media turning out to be the hubs of major conversations, it’s important to know each and every one of a specific individual customer.

At Global Vision Technology, we help you focus your efforts on the right people who matter to your business and transform them into customers. Our goal is to reduce the waste of marketing campaigns and strengthen the channels that drive the most leads and sales.

We implement effective software that gives you unparalleled insight into customers’ intent, allowing you to predict their needs and desires. Understanding what makes them tick gives you the chance to send more relevant information to your existing customers, which improves your credibility and brand trust, increasing the likelihood that you’ll retain those customers.

There are so many ways that this kind of data can help companies add value to the services they’re already providing. For instance, an insurance company can send reminder emails to customers who need to renew their insurance. And as cheesy as it might sound, this can make people feel like that company cares about them, like they’re less of a number and more of a valued customer.

By understanding their behavior, GVT’S experts integrate workflows that use other channels (for example, social ads) along with email. We trigger retargeting ads using marketing automation tools when contacts enter specific workflows. At Global Vision Technology we also create content based on customer behavior, and personalization platforms will show specific pieces of content to visitors based on IP address.

6. Increase ROI

This one is obvious, right? If you implement a new system and it doesn’t lead to increased revenue, you’ve just wasted your time and money. In a study conducted last year, 78% of high-performing marketers stated that marketing automation contributed to revenue growth for their organization. And that’s just one study of many that shows organizations that use marketing automation correctly are seeing dramatic increases in the bottom line.

No need to belabor the point. Organizations with a robust marketing automation strategy make more money than those that do not.

Automation of marketing endeavors is an effective move and it can help take your business to a whole another level of growth. By automating your up-sells, cross-sells, appointments, reminders and personalized follow-ups, you can develop a loyal and long-lasting customer-base.

We at Global Vision Technology employ and implement marketing automation technology to improve your view into the marketing to sales funnel of your organization. Typically, once implemented, you will begin to see extraordinary insights into your marketing and sales practices–and ways to improve them.

Your prospects and customers will be attended with care as it creates a connection between the customers and your brand. Nobody denies the good things that come with personalized customer support – word of mouth marketing. If your customers love your business, they will buy more from you and will talk about you to anyone who’ll listen to them.

At Global Vision Technology, we use digital marketing software to put your lead-generation strategy into action and report to you on its effectiveness. Moreover, by coupling automation with attractive and convincing lead magnets and lead generation strategies, your business will get endless opportunities to make most out of the ground investment.

Summing up

Marketing automation tools are a must if you are seriously attempting to grow your online presence and gain more followers on social media that ultimately convert into sales. It provides process key metrics, analytics, and handles all your marketing efforts in an optimized way. Still asking yourself, ‘what is marketing automation?’ Contact Global Vision Technology for a free demo and we can help you make sense of it all.