The outbreak of Corona-virus has disrupted all walks of life. The COVID-19 effect can be seen around the globe as it is showing a serious impact on the growth in all sectors of the economy. The cases are growing so fast and the global spread is affecting many businesses.

The COVID-19 pandemic has made it imperative for business leaders to adapt strategies that enable business continuity, customer stability, and revenue growth during an unpredictable and unprecedented moment in history. COVID-19 has changed the way the economy will function for the foreseeable future.

In the face of such deep and far-reaching human impacts of COVID-19, it feels very small to talk about marketing challenges right now. So, it’s high time to bring the scenario in your favor and ensure fast & frictionless experiences on your eCommerce websites as well as on mobile applications.

Here are 7 marketing challenges entrepreneurs are dealing with during the COVID-19 pandemic with effective tips to overcome them, let’s walk through:

1.  Significantly reduced budgets

Marketing isn’t often viewed as a mission-critical function, so in times of cash preservation, it can be the first department whose budgets are cut. Experienced marketers have likely dealt with budget cuts several times in their careers. They are challenged to drive continued customer acquisition and revenue growth under much tighter budget constraints. Even in a good economy, individual company situations — from losing a big client to getting acquired — force a budget cut.

Not surprisingly, investments in live events have gone way down—all but evaporated.

Here are some tips Global Vision Technology can help you deal with budget cuts,

• We have experienced marketers with Internet-driven campaigns and metrics that demonstrate ROI.
• At Global Vision Technology we have a set of metrics that demonstrate the ROI of particular tactics, and we build those into budget.
• We research on various vendors and pricing to justify expenditures to develop a defendable budget.
• At Global Vision Technology, we keep track of performance to prove marketing is doing its job, well-armed to defend your budget.
• We provide relevant content would be useful to your customers now especially what’s featured on your blog homepage or website.

2.  Rapidly changing marketing mix

The pandemic has introduced new complexities to, and constraints upon, the marketing mix. Cautious customer sentiment and a digital landscape flooded with an onslaught of news make it difficult to break through the online clutter.

As buyers stay at home, out-of-home marketing becomes obsolete, and key events are postponed or pushed into a virtual environment, having a strong digital strategy in place is critical. In addition, marketers must be sensitive to the current economic environment and adjust their marketing messages to ensure they consider the broader context of COVID-19.

Here are some tips Global Vision Technology can help you deal with it:

• We test for stress, ensure liquidity and build a contingency plan that can then be drafted for varying outcomes
• We help to develop a Virtual Training Program which can educate employees, customers, and industry about your product and services.
• We develop some of the experimentation focused on a call-to-action button on a landing page.
• We provide best customer support to actively monitor and respond to customers across multiple digital channels.
• We’ve been covering brands making the shift to digital for decades and then optimizing those digital experiences.

3.  Heightened focus on brand perception

People are paying close attention to how brands are responding to and acting during the COVID-19 crisis. Listening, reporting, and quickly adapting to customer concerns are paramount to protecting brand sentiment and perception. In addition, customers no longer have easy access to their own networks or support ecosystems, leading to overwhelmed call centers that risk not keeping up with demand.

Digitally managing customer relationships with tact, empathy and mindfulness through social media, forums, chat and in-product tools can help manage brand reputation during these isolation periods.

Here are some tips Global Vision Technology can help you to deal with it:

• Using advanced listening tools and custom social-listening dashboards, Global Vision Technology scans the digital landscape for brand and keyword mentions.
• By building on traditional marketing incentives with a seamless customer experience that reduces friction and by utilizing marketing messaging that reduces anxiety, businesses will have further success.
• We also provide insights and recommendations about brand sentiment and reputation management, including opportunities and potential areas of risk.
• We highlight products that can help your customers, and their own customers, get through this coronavirus pandemic.

4.  Customers are very concerned

Anxiety is high these days, and probably the biggest concern has nothing to do with purchasing your products and services directly. Out from that are secondary concerns that relate to your product and your marketing. Is it worth it to shop in this store or get this delivery if it gets someone sick? Is there a risk in getting this service performed at my home?

The rapid spread of this novel coronavirus has brought many new concerns to customers that we marketers would never have considered months if not mere weeks ago. That is true.

Anxiety is lethal to product page conversion. It is always present, and it is not always rational. By over-correcting for predictable or discovered customer anxiety, you will empower more prospects to complete the sale.

Here are some ideas we help you to correct customer anxiety in your marketing process:

• We can improve the performance of product pages, substantial increases in conversion and sales.
• We develop content directly related to how it matched the specific concern in the mind of the customer.
• We represent customer testimonials that can be used to alleviate several different concerns with the point of anxiety the customer is experiencing
• We can more effectively correct anxiety by moving a corrective element within close proximity to where the concern is experienced.

5.  Marketing Automation

The need for businesses to shift to a virtual customer experience model reinforces the need for marketing leaders to continue to embrace technology. As stay-at-home orders have reverberated around the globe, an optimized digital experience has been key for many brands to still function and serve customers.

Successfully applying technology that drives a cohesive digital-purchasing experience will be the differentiating factor between marketing organizations that thrive and those that are constantly in triage.

Additionally, the ability to track and report analytics across customer touchpoints will become critical to showcasing marketing success during a time of churn. But again, this is nothing new. We’ve been covering brands making the shift to digital for decades and then optimizing those digital experiences.

Global Vision Technology address marketing challenges amid COVID-19, with core solutions that support their efforts to:

• We develop an effective marketing automation tool, an always-on solution, enables companies to actively monitor and respond to customers across multiple digital channels.
• We can use automation and AI to make your customer service ticket management more efficient, and even reduce the number of tickets you get during times of uncertainty.
• We develop Chatbots that should be clearly visible on your website so customers can access them immediately.
• We create automated emails – send customers updates about their ticket, your company, or current promotions, or anything else.

6.  Managing shifting priorities and strategies

According to the study, 56 percent of brands see managing shifting priorities and strategies as a major challenge. For example, brands that were planning to attend or host trade shows, conferences, or other events have had to quickly pivot to virtual events.

Brands that had major projects on the horizon may have had to scuttle those plans for now or rework them with a smaller workforce or budget. And while the need to change priorities quickly can be daunting or even disorienting, it also presents an opportunity to try new things

Shifting priorities mean the chance to focus on something you’ve had to put on the backburner for months or years.

It means seeing how you can pull off a virtual version of the project you’ve been working on. It means bringing more creativity into what you do and how you do it.

Here are at Global Vision Technology, we help you managing in your marketing strategies:

• We will help you to set the tone for how customers perceive the brand during a difficult time.
• We help you to engage in scenario planning that could play out during the crisis from the perspective of the business, its customers and critical partners.
• We craft proactive messages to distribute via email, social media and the web to answer common questions. Also draft reactive scripts to help customer service reps handle sensitive one-on-one interactions.
• Our comprehensive offering provides everything from marcom strategy and marketing-automation implementation to content strategy/production and media buying/management.

7.  Traditional processes have broken down

Perhaps customers can no longer order in your store and get direct help from a sales rep. Or your refund and return policies have had to change several times as the situation has rapidly deteriorated. Or maybe your supply chain has had issues causing product delivery or repair delays.

Some of this can be addressed in your digital platforms — on your landing page, through email, on social media, etc.

However, partly due to quick changes in society and the marketplace and partly due to increased customer anxiety and the need for some customers to get direct human help, customer service is crucial now more than ever.

While in normal times an optimized pre- and post-purchase funnel could handle most use cases, customer service has always been necessary to handle edge cases. The challenge today is, there are so many more edge cases.

Here are how Global Vision Technology can help your organization’s customer service operation:

• We really are very interested in first-contact resolution. We create a well-designed ‘Contact Us’ page for those visitors who want to communicate with you, especially by email.
• We develop email submission forms that are embedded into websites. They accept user information and send it to you in an email.
• We will help you in allowing the brand and partners to jointly go-to-market in a way that generates trackable co-selling opportunities.
• At Global Vision Technology, we are embedding new and more-flexible operating models and toolkits are key to business continuity in disruptive times.

Conclusion

Global Vision Technology can help you address these challenges while empowering companies to reinforce their customer eccentricity, be more adaptable and improve their responsiveness. Using solutions like the above, enterprises can more quickly transition to faster, more cost-effective business services and more-flexible working environments, positioning the enterprise for success in a socially distanced, virtual world.