9 Ways You Can Grow Your Audience On YouTube
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Whether you are a business or an Internet personality, video content is a necessary element for your Internet presence. Behind Google, YouTube is the second largest search engine in the world. More
than one billion people visit the platform every month. The amount of content presently is enormous.
According to statistics, around 100 hours of video content is uploaded on YouTube every minute! And if you have an online business, then leveraging the power of video and YouTube can do wonders for the growth of your business.
Another big reason why you might want to shift your focus to YouTube for your business is- Traffic. This simply means YouTube can help you to drive traffic to your official business website.
Keeping in mind the statistics, you must have realized that its high time you embrace the video and YouTube marketing to promote your website and to grow your online business effectively.
But the real question is how do you maximize your potential for driving website traffic from YouTube?
Apart from having great content, the other critical ingredient required is community or audience. And how do you grow your audience on YouTube?
Follow these simple tips and you can achieve your goals in numbered days-
Be regular with your uploading schedule:
To grow your audience, you need to increase your posting frequency to at least one video a week. When you upload regularly, you increase your chances of gaining regular viewers. You can also push notifications so when you upload your subscribers will be alerted when you have new content up.
Commit yourself to uploading a new video once a week or once a month depending on what works for you and stick to it. If you’re inconsistent with your uploads you can actually lose subscribers and viewers. Also keep a check on your statistics from time to time as this will help you to understand where you need to work on. This can be done using Social Blade that tracks social media statistics and analytics.
Improvise your video content:
Quality video content is necessary. The easiest way to grow your channel is to build great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be built from engaging, valuable, useful and actionable content you’ve already created.
The key is to be different. Make creative videos. Make videos that tell a story. Make videos that provide value.
Surround your videos around a keyword:
Almost half of the video creation process lies in figuring out what people are searching for. This should be done before you create any videos. This will help you plan your content better. Many people who are unaware of SEO best practices skip this step, but it’s crucial if you want your videos to get the maximum number of viewers. There are so many tools available that can help you with this. One of them is KeywordTool.io It helps you to search for the most used keywords in the niche you are about to target.
Engage with your audience:
At the end of the day, YouTube is a social media channel and it demands social interaction. If you are posting videos without encouraging your audience to comment or discuss over a topic in the comment section, then you are missing out. YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments.
Try replying to comments as much as you can. Keep the conversation going. Keep the commenters feeling appreciated and encourage them to engage with you through your other videos as well.
Branding for Authenticity:
One of the most important tips you’ll need for a successful YouTube channel is authentic branding. It doesn’t matter how good the content is if the person delivering it isn’t “real” or “genuine” it can come off as fake and affect how viewers see you and your YouTube channel.
When YouTubers or brand representative opt for YouTube, the best way to connect your viewers is to be authentic. Be who you are or what your brand stands for because it will attract the right people who want to subscribe to your channel.
Promotions:
It is necessary that you step out of the box to further promote your YouTube videos. By that I mean, using other social media channels to promote your videos and your channel. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience. This is also called cross promotion.
Doing cross promotions can make your brand look more uniform and professional. You never know how many subscribers you can get just by promoting your videos /channel on Facebook, Instagram and even Pinterest.
Creating longer videos to keep people watching:
Earlier, 2-3-minute-long videos worked the best. Well, things have changed now. Videos that work immensely well are 7-15 minutes long. What has not changed is that the content for those longer videos still needs to be good. It is necessary to keep the style of the video in mind before you produce videos. For example, an advice video is suitable to run for 15 minutes.
The rules of video length depend on the type of video so make sure you understand the platform, the viewer and the type of content when talking about video length.
Posting interesting thumbnails:
Your video thumbnail is the first impression viewers have of your video and your channel so it should be eye-catching. YouTube wants people to watch more videos so having your thumbnails stand out is a win for everyone. Don’t try to trick the viewer with a thumbnail that doesn’t represent the video. Click baiting will lead to losing your authenticity.
Having the thumbnail and the title work together can help your video get more views.
Push your audience to subscribe:
One of the ways you know for sure that viewers are engaged with your channel is when they “subscribe” to see any new videos that are posted. Ask viewers to subscribe to your channel in each video that you upload, and keep engaging with your existing subscribed users. If you don’t ask your viewers to remain intact with your channel by subscribing, you are sure to miss out on a lot of potential followers.
Growing your YouTube audience doesn’t just mean doing some marketing and promotional work. It starts with creating the best content that you can possibly create for your intended audience.
To grow a YouTube channel, you need to develop YouTube content with your viewers and the algorithm in mind. For viewers, make sure your thumbnails grab their attention and deliver what you’ve promised. A strong hook at the beginning of the video and good editing will keep it interesting. Overall, you want to create an experience that keeps viewers watching.
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