HubSpot Marketing: What is it and How it works

Aug 20, 2019, 12:58:20 PM / by Karishma Pramanik

Source: Hubspot Marketing for Hubspot Marketing

 

It is well known that inbound marketing has proven itself as the most effective option within the marketing world. HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data.

HubSpot is an all-in-one software that has everything a marketer needs to increase website traffic, convert website visitors into leads, and to deliver a measurable ROI.

With only a few hours in hand, automating tasks and systems can not only be useful but it has become quite necessary. HubSpot understands that and that’s why HubSpot Automation is one of their most popular marketing tools.

Workflows, for example, their marketing automation app that can automate as much or as little of your marketing efforts as you desire in a measurable manner. 

With HubSpot's marketing tools, you can use the data you've collected on your contacts to do things like setting up automated email nurture campaigns or implement smart CTAs that change based on a visitor's location or persona.

At its core, HubSpot allows you to effectively automate the marketing activities you spend unnecessary time manually executing as a marketer, so you can spend more time on the activities and strategies that matter most.

HubSpot was initially created for small businesses, but their team has since expanded the platform's capabilities up to an enterprise level. As your company grows, HubSpot can grow right along with you.

Let’s check out how Hubspot Marketing will work for your benefit.

HubSpot Inbound Marketing

Build Websites:

Source: Udemy for Hubspot Marketing

With HubSpot, you will be able to design and build, host and modify a website without the help of a designer or IT support. The website builder makes it easy to personalize content for every visitor and publish content that is optimized for mobile. After your new website is launched, HubSpot provides a report card for each website page and offers recommendations to improve your website's performance in search engines.  

 

Content Strategy and SEO

Source: Search Engine Journal for Hubspot Marketing

Content forms an integral part of a company’s inbound marketing strategy. Companies that invest in blogging see 3.3x more website visitors per month within a year and 3.5x more leads per month within a year. HubSpot marketing software makes it easy to create and publish blog content. More importantly, HubSpot makes it easier to grow an audience for your content by optimizing it with the recommended keywords.

 

Email Marketing:

Source: blog hotmart for Hubspot Marketing

In HubSpot, you already have a way of collecting email subscribers or lead flows, and a way of storing them as contacts. Now you just need a way to send emails to them, which is where email marketing comes in. Create easy-to-design and execute personalized email campaigns and achieve improved responses.

 

Lead Management and Segmentation:


Source: Propertybase for Hubspot Marketing

HubSpot allows you to store all your leads and marketing data in one integrated database. This allows you to easily view all your contact interactions, score leads based on these interactions, and prioritize data for future marketing activities. Detailed list segmentation capabilities enable truly personalized marketing campaigns. 

 

Landing Pages:

Source: 123RFcom for Hubspot Marketing

With HubSpot, you can design custom landing pages that can be built and added to your website in minutes without the help of IT Support or a designer. Landing pages can be customized for each unique user experience based on a variety of contact properties.

 

Social Inbox:

SOurce: business to community for Hubspot Marketing

HubSpot helps you increase your social media activity and improve your social interactions without investing more time and effort. Postings to multiple networks can be planned, written, scheduled and monitored with just a few clicks. Further, every social media interaction can be tracked and monitored in the marketing database.

 

Reports:

Source: social media examiner for Hubspot Marketing

Marketers that calculate ROI are 1.6x more likely to receive higher budgets. Demonstrating marketing’s impact is possible with HubSpot because of its integrated database and the ability to create custom reports that track any metric and data point virtually.

 

HubSpot’s Automation and Optimization Tools:

Workflows:

Source: vcomply for Hubspot Marketing

The Workflows tool is the engine that will run your marketing automation efforts. With workflows, you can automate things like email follow up, nurturing campaigns, internal notifications, list segmentation, etc. Creating effective lead nurturing campaigns is not easy, and it can be hard to track their success. With HubSpot, you can not only create workflows to nurture your contacts based on specific criteria, but you can also set and track goals for those nurturing workflows.

 

A/B Testing:

Source: capgemini for Hubspot Marketing

Testing is the key to continuous improvement. With HubSpot's Professional tools, you can create A/B tests of your website, landing pages, and emails, based on tons of different variables. You just have to select your testing options and HubSpot does all the work for you.

 

Custom Report Building:

Source: lyndacom for Hubspot Marketing

With HubSpot, you now have the ability to create custom reports and visualizations of any of the data you're collecting on your contacts and companies. Whether it's knowing how many contacts you have made this month or your lead’s customer life cycle stage, HubSpot creates all for you.

 

HubSpot offers everything a small business could ever need for marketing. It’s best for businesses with a strong focus on inbound marketing. HubSpot is also good for businesses with high-value conversions, where it’s realistic to spend a lot of time on each prospect. In general, this is better for B2B than B2C.

But Why HubSpot? HubSpot is easy to get started, there’s a lot of documentation and the user interface is consistent across all parts of the platform. Once you learn the basics, you’ll understand how to use the entire tool.

If you’re overwhelmed by the complexity of other tools or hate having to juggle multiple different marketing platforms, you should definitely give HubSpot a try.

Also we can help you with knowing how HubSpot works and you can integrate HubSpot with your system. Contact Us or Email Us today.

Topics: CRM, Marketing, hubspot

Karishma Pramanik

Written by Karishma Pramanik