As an Online marketer, you must be aware of the principle of value for value. Meaning that you are supposed get a good ROI for every penny you spend. PPC advertising, or pay-per-click advertising, is often referred to as Google advertising, search engine advertising, or paid search.

PPC ads appear on Google, above the organic search results.

There are 40,000 searches every second and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines.

A recent study has shown that Pay per Click advertising is one of the top three sources for on page conversions. Did you know that 65% of the users who are really in the search to purchase something click these paid ads?

One of the benefits of PPC advertising marketers and business owners like most – it’s fast. It drives immediate results. PPC gives you immediate gratification.

People who are on search engine looking for products and services mainly click on text ads because they have a detailed description of the product and they are straight to the point. Only 16% of people click on video ads because sometimes they can take time. But people who are sure about buying your product will watch your video and there you have a potential audience one step towards becoming a customer.

PPC advertisers can advertise to their email contacts, website visitors or people who visited their store. This allows you to not only acquire new customers but to increase repeat purchases from previous buyers.

Also, PPC advertising will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. But if they are aware of your offerings, they may purchase in the near future.

If you use PPC to offer real-world solutions to your business problems, your customer base and business growth will surely skyrocket in a short amount of time. And if you are not into PPC still, you should start to use it for your business today!